Routes Europe 2016

Routes Europe 2016

The Routes Marketing Awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community.


About the Routes Europe 2016 Marketing Awards

The Routes Europe 2016 Marketing Awards took place during the Routes Europe Networking Evening at ICE Kraków. The evening will be hosted by Kraków Airport. The Overall winner announced in Kraków will be automatically short-listed for the World Routes 2016 Marketing Awards.


Brussels logo

“After winning the top award at World Routes in Chicago last year, it is a great endorsement of our strategy that we are here just six months later being recognised in the European market. It has been a strong year for Brussels Airport and the team have worked hard to ensure we are supporting our airline partners, whether small regional carriers, medium-sized operators or long-haul airlines.”

Léon Verhallen
Head of Aviation Marketing, Brussels Airport
Overall Winner of the Routes Europe 2015 Marketing Awards

Routes Europe 2016 Awards Schedule

Voting opens Monday 11 January 2016
Voting closes Friday 19 February 2016
Companies shortlisted Wednesday 24 February 2016
Deadline for submissions to be received by Routes Friday 1 April 2016
Results announced at Routes Europe in Kraków Monday 25 April 2016

For further information about the Routes Marketing Awards please contact Catherine Makrandreou.


FAQs

What are the Routes Marketing Awards?

The Routes Marketing Awards were created in 1997 to recognise excellence in airport marketing as voted by airlines. They provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them.

When do the Routes Europe Marketing Awards take place?

The Routes Europe Marketing Awards Ceremony will take place during the Networking Evening on Monday, 25 April at Routes Europe in Kraków.

What is the voting process?

The airline network planning community place their votes on routesonline.com. The airlines are asked to mark their airports or destinations of choice (5 of each) in order of preference and these are then automatically scored by priority within our online system

What should I consider when voting?

Airlines should consider the airports and destinations whose marketing efforts, over the last 12 months have made a real impact on their future network development plans. This may include such things as; their market research activities; their marketing and communications activity, their business case presentations for new market opportunities; their joint communication campaigns with third parties and innovative use of technologies or techniques to support their airline by any airport.

What are the voting criteria?

It is a combination of airports that are voted for by the airline community on our website and the airports that have achieved the highest growth in seat capacity in the last 12 months.

What are the categories in the Routes Europe Marketing Awards?

Once voting is closed, airports are split into size category from under 4m passengers to airports larger than 20 million passengers in addition to the destination category.

Who is automatically shortlisted for the World Routes Marketing Awards?

All overall winners from the Regional Routes Marketing Awards will be automatically shortlisted for the World Routes Marketing Awards in Chengdu.