World Routes 2016
The Routes Marketing Awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community.
About the World Routes 2016 Marketing Awards
The World Routes 2016 Marketing Awards will take place at the World Routes Networking Evening. The evening will be hosted by Chengdu Shuangliu International Airport.
“Tourism Ireland is delighted to be overall winner at the World Routes 2015 marketing awards. It recognises the great partnerships we have with our airports on the island of Ireland to support their route development efforts with airlines. Tourism Ireland has 22 offices across the world and over 3 million Facebook followers so our channels to market are second none. We are able to provide our airports with superior market intelligence which allows them to provide the relevant insight to their airline partners to improve air connectivity to Ireland.”
Siobhan McManamy
Head of Cooperative Marketing, Tourism Ireland
Overall Winner of the World Routes 2015 Marketing Awards
World Routes 2016 Awards Schedule
| Voting opens | Monday 13th June 2016 |
| Voting closes | Friday 22nd July 2016 |
| Companies shortlisted | Tuesday 26th July 2016 |
| Deadline for submissions to be received by Routes | Friday 2nd September 2016 |
| Results announced at World Routes in Chengdu | Monday 26th September 2016 |
For further information about the Routes Marketing Awards please contact Catherine Makrandreou.
FAQs
What are the Routes Marketing Awards?
The Routes Marketing Awards were created in 1997 to recognise excellence in airport marketing as voted by airlines. They provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them.
When do the World Routes Marketing Awards take place?
The World Routes Marketing Awards Ceremony will take place during the Networking Evening on Monday the 26th of September at World Routes in Chengdu.
What is the voting process?
The airline network planning community place their votes on routesonline.com. The airlines are asked to mark their airports or destinations of choice (5 of each) in order of preference and these are then automatically scored by priority within our online system.
What should I consider when voting?
Airlines should consider the airports and destinations whose marketing efforts, over the last 12 months have made a real impact on their future network development plans. This may include such things as; their market research activities; their marketing and communications activity, their business case presentations for new market opportunities; their joint communication campaigns with third parties and innovative use of technologies or techniques to support their airline by any airport.
What are the voting criteria?
It is a combination of airports that are voted for by the airline community on our website and in the event of a tie, the airports that have achieved the highest growth in seat capacity in the last 12 months.
What are the categories in the World Routes Marketing Awards?
Once voting is closed, airports are split into size category from under 4m passengers to airports larger than 50 million passengers in addition to the destination category.
Who is automatically shortlisted for the World Routes Marketing Awards?
All overall winners from the Regional Routes Marketing Awards will be automatically shortlisted for the World Routes Marketing Awards in Chengdu.