Routes Europe 2017

Routes Europe 2017

The Routes Marketing Awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community.


About the Routes Europe 2017 Marketing Awards

The Routes Europe 2017 Marketing Awards will take place at the Routes Europe Networking Evening, which will take place in the Titanic Belfast. The Overall winner will be automatically short-listed for the World Routes 2017 Marketing Awards.


Amsterdam Sirport Schipol “It feels great to be out on top again as it shows that airlines really value what we do for them. That is what counts the most for us.”

Marcel Lekkerkerk
Director Aviation Marketing, Amsterdam Airport Schiphol
Overall Winner of the Routes Europe 2016 Marketing Awards

Routes Europe 2017 Awards Schedule

Voting opens Monday 30 January 2017
Voting closes Friday 3 March 2017
Companies shortlisted Tuesday 7 March 2017
Deadline for submissions to be received by Routes Friday 31 March 2017
Results announced at Routes Europe 2017 in Belfast Monday 25 April 2017

For further information about the Routes Marketing Awards please contact Catherine Makrandreou.


FAQs

What are the Routes Marketing Awards?

The Routes Marketing Awards were created in 1997 to recognise excellence in airport marketing as voted by airlines. They provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them.

When do the Routes Europe Marketing Awards take place?

The Routes Europe Marketing Awards Ceremony will take place during the Networking Evening on Monday 25 April at Routes Europe in Belfast.

What is the voting process?

The airline network planning community place their votes on routesonline.com. The airlines are asked to mark their airports or destinations of choice (5 of each) in order of preference and these are then automatically scored by priority within our online system

What should I consider when voting?

Airlines should consider the airports and destinations whose marketing efforts, over the last 12 months have made a real impact on their future network development plans. This may include such things as; their market research activities; their marketing and communications activity, their business case presentations for new market opportunities; their joint communication campaigns with third parties and innovative use of technologies or techniques to support their airline by any airport.

What are the voting criteria?

Airlines are instructed to vote for the organization's that provide the best overall marketing services to them whether this relates to their particular relationship, effective results, provision of data and information or innovative techniques to establish new or maintain and develop existing routes.

What are the categories in the Routes Europe Marketing Awards?

Once voting is closed, airports are split into size category from under 4m passengers to airports larger than 20 million passengers in addition to the destination category.

Who is automatically shortlisted for the World Routes Marketing Awards?

All overall winners from the Regional Routes Marketing Awards will be automatically shortlisted for the World Routes Marketing Awards in Barcelona.