Routes Americas 2010 Awards
Airport Marketing Awards regional heats, AMERICAS REGION - results announced!
The voting was carried out by airlines only, via Routesonline. All votes are confidential. The winners of the Americas region were announced at the Gala Dinner in Lima on Monday 15th February.
The overall winner will then be automatically shortlisted for the Awards held at our World event in Vancouver this September.
The results of this year's Routes Airport Marketing Awards - Regional Heats - Americas region are;
North
Cancun International Airport
Dallas/Fort Worth International Airport (DFW) - highly commended
Edmonton International Airport - WINNER
Miami International Airport
Southwest Florida International Airport - highly commended
South
Buenos Aires Ezeiza International Airport
Guayaquil Jose Joaquin de Olmedo International Airport
Lima International Airport - highly commended
Quito International Airport - WINNER
Rio de Janeiro International Airport
Central & Caribbean
Curacao- Hato International Airport - highly commended
Montego Bay - Sangster International Airport
Queen Beatrix International Airport, Aruba - WINNER
Port au Prince International Airport
Tocumen International Airport, Panama City
The overall winner of the the Routes Airport Marketing Awards - Americas region was ;
EDMONTON INTERNATIONAL AIRPORT
If you require further information on the Routes Airport Marketing Awards, please see below the 'Frequently Asked Questions' or call Ali Kirkbride on +44 161 234 2711 extension 773 or click on the following contact us link.
Frequently Asked Questions
1. What's the difference between the regional Routes Awards and the World Awards?
There are three main differences between the regional Airport Marketing Awards and the World ones, these are;
a. The airlines who vote. (Only those within the region are allowed to, not on a global basis).
b. The time period involved Feb-Feb.
c. What the airlines consider i.e. the airports activity on a local level.
One of the key benefits of being an overall winner is that it means being automatically shortlisted for the World Awards.
2. Who is eligible to vote?
Airlines within the Americas region (in addition to any from outside the region who may be attending the event) are eligible to vote and consider all airports within all of the Americas. Airlines based outside of this region will not be asked to vote. Network planners are asked to vote but votes will be accepted from others involved in commercial and marketing support on a local level.
3. What period of time does the vote cover?
Airlines should consider the year since the last Routes Americas event. So the specific period of time will be February 2009 - February 2010.
4. What do the airlines consider when voting?
Airlines should consider airports whose marketing efforts, during the period of time stipulated above, have made a real impact on their future network development plans. They will be considering the efficient and useful marketing activities of any airport on their network within the Americas region, irrespective of airport size.
Airlines should consider the airport's market research activities, the airport's marketing communications, the airport's business case presentations for new market opportunities and the airport's joint communication campaigns with third parties.
Innovative use of technologies or techniques to support their airline by any airport within the region should also be considered before placing their votes.
5. How many airports does the airline vote for?
Airlines nominate up to 5 airports in priority order from the Americas region. The first airport is therefore the one they consider to have had the greatest overall impact on their airlines network development plans. All votes will remain confidential.
6. How long is the voting period for the Routes Americas Awards?
Just 2 weeks 15th Jan - 3rd Feb 2010.
7. What happens next?
When the voting has closed the votes are counted and independently verified and a shortlist of between 3 and 5 airports within each region of the Americas is formed. These airports are contacted and asked to provide a submission giving their reasons, supported by clear and concise evidence, as to why they think they should be their category winner.
A panel of judges then decides on the winners based on their submission papers.
8. Who are the judges?
The judging panel is drawn from the senior management of RDG - The Route Development Group.
9. When will the winners be announced?
The winners will be announced on Monday 15th February 2010, at the Routes Americas Gala Dinner in Lima, Peru.
10. Is there an overall winner and what does that mean?
Yes there will be an overall winner of the Americas region and this airport will then be automatically shortlisted for the World Awards which will be held in September 2010 at World Routes, Vancouver. What this means is that this airport does not need votes from outside its region to be shortlisted for the World Awards. The World Awards will operate in the same way as above except for the types and locations of airlines who vote. Airlines from all over the world will be asked to vote in the World Awards, they will not be limited to just one region.
Being an overall winner in the regional heats means that airport is its regional category winner, not the overall winner of the Routes Awards.
