"We already have the audience you're looking for"

Now is a great time to tap into our established route development community to find the perfect candidate for your vacancy.

As a route development specific website with a truly global reach, Routesonline can offer your organisation an unrivalled platform to advertise its career opportunities.

If you want to advertise your vacancy to a senior, targeted audience of key decision makers, then Routesonline is a cost effective recruitment solution, which will deliver the best possible result. 

Contact the Routesonline team now for more details or call 0161 234 2750.



Digital Sales Manager



REPORTS TO (Job title)

Head of Digital Content

A sales position working in an exciting and fast growing part of the UBM Live, Routes business, Routesonline – the online forum for the route development industry.

Key to the success of the strategy is the appointment of the Digital Sales Manager for Routesonline.  You will lead the implementation of the digital sales plan for Routesonline.  You will have full responsibility for leading a team whilst also handling your own client base liaising with the other sales teams in the business to drive new business and deliver sales targets.  You will provide a high standard of customer care and account management as well as maximising revenue.



  • Leadership in sales through directly selling to clients/agencies via management of the Digital sales team.
  • Key collaborator with the commercial and events teams, ensuring successful and positive collaboration across the business.
  • To manage, coach and mentor the sales team on a day to day basis (2 direct reports).
  • To achieve or exceed monthly, quarterly and annual sales targets selling Routesonline products to global airports and aviation stakeholders
  • To take overall responsibility for relationships with all clients and agencies
  • To regularly update the Head of Digital Content on the sales pipeline and performance
  • To work closely with Head of Digital Content to ensure effective delivery and best practice
  •  To ensure an ongoing, detailed understanding of the key markets relevant to the client base
  • Ensure a thorough understanding of clients’ objectives including their return on investment objectives
  • To assist with the development of innovative solutions, promotions, campaigns and team activities to drive incremental sales
  • To deliver presentations and close business at key industry events and headquarters around the world.
  • Be willing and able to undertake overseas travel.
  • All Employees
  • To comply with Company policies and procedures
  • To carry out any reasonable project work / ad hoc task as requested by line management
  • To attend training and development as required

Person Specification

 This section stipulates the knowledge, skill and experience required for this role in relation to the Company’s competence framework.  Please note not all competence areas will be relevant for all roles.

Business Minded - Understanding the relationship between the Company’s goals and vision and how these impact on individual roles and the overall fit within the company

  • Proven experience of digital media  and in delivering sales, creating new revenue streams and achieving targets
  • PC, Microsoft and web literate
  • Industry experience would be an advantage
  • Able to support organisation change to meet the business & market need and efficiency targets
  • Able to react positively to organisational and market changes


Full Of Integrity - Rational and reliable style considering the needs and impact on others.


  • Need to be able to communicate and engage with existing and new customer communities during the product life cycle with discretion and confidence as required
  • Able to use independent judgement within defined and established sales parameters
  • Experience of managing a sales pipeline
  • Able to sustain performance under pressure
  • Experience of making day to day business sales decisions
  • Must be able to quickly qualify opportunities and ask the right questions to seek out value propositions that will be of interest to target clients.
  • The discipline of delivery of required outputs on time is essential and therefore effective product and time management need to be understood alongside a changing range of priorities in the organisation.


Initiator - Developing and implementing creative solutions to deliver the business goals.

  • Strong analytical, problem solving, planning and creativity skills
  • Able to embrace new challenges
  • Willingly goes the extra mile for the business
  • Delivers great results


Impactful - Effective influencing through communication, individual style and knowledge.

  • Proven track record of persuasive communications
  • Excellent communicator and team player with the confidence to assess and take appropriate risks
  • Be able to plan, organise self and meet agreed work deadlines
  • Fluent written and spoken English
  • High level of accuracy and attention to detail


Relationship Smart - Building excellent internal and external relationships, understanding personal impact on others.

  • Able to develop relationships with and maintain contact with relevant industry stakeholders.
  • Able to attend relevant shows and network with industry stakeholders
  • Able to work effectively alone and as part of a team.
  • Must be able to quickly develop a relationship based on mutual trust and respect with clients
  • Must be a team player with the confidence to assess and take appropriate risks

Nimble – Demonstrates logic and flexibility whilst thinking “outside the box” to deliver the desired outcome.

  •    Able to expand skill-sets and demonstrate a flexible approach to tasks in order to meet ever changing priorities 
  • Effectively use relevant tools in the decision making process
  • Able to maintain quality, even when working to tight deadlines
  • Able to assimilate new information quickly

Talent Builder – Maximising the abilities of team members to stretch and develop them whilst maintaining motivation and delivering results.


  •   Has proven experience of delegating and empowering others, while keeping overall accountability
  •   Able to motivates individuals to consistently perform at their best
  •   Recognises, rewards and celebrates reports’ success


Please note that job descriptions are subject to change in light of changing business needs.

Please send a CV and Covering letter to 

Claire Woolstencroft - Head of HR (

Closing date - 22nd April 2014