Routes Americas 2012
Nassau & Paradise Island - 19 February 2012 To 21 February 2012
Uniting the Americas in One Event The 5th Routes Americas took place on 19-21 February 2012 on Nassau, Paradise Island, The Bahamas and was hosted by Nassau Airport Development Company....
Routes Marketing Awards
On the evening of 20th February at the Sheraton Nassau Beach Resort, the Routes Americas host Nassau Airport put on a fantastic Networking Evening which included the 4th Routes Americas Airport Awards.
For the first time this year we had one category for all the Americas and one overall winner. This years winner will automatically be shortlisted for the world awards.
We are delighted to announce that there were Two Highly Commended airports this year.
1) Aruba Airport Authority (Queen Beatrix Airport)
Aruba demonstrated that as well as thorough research and analysis, they had a creative approach to air service development with a quirky promotional video. The airport has also delivered results achieving a number of new services over the last 12 months from COPA, AirTran, Jet Blue and KLM
2) Boston Logan International Airport
This airport has had a remarkable12 months, in terms of passenger growth with a sharp increase in passenger throughput. What stood out for this airport was not only their development of a significant JETBLUE base now serving 44 destination, but their 'task force' approach to attracting their first asian service operated by JAL!
The service is also not only the first asian route for Boston, it is also the first transpacific routes to be operated but the new 787 and it will be the first joint venture between AA and JAL.
The Winner of the Routes Airport Marketing Award for the Americas.
Dallas/Forth Worth International Airport
This airport is a previous winner, but continues to demonstrate clearly and succinctly how they focus on their airline relations, apply a creative approach to their route development and deliver results. This airport has:
- held 150 meetings with airline decision makers
undertaken joint marketing campaigns with airlines
developed a sister airport alliance with Taiwan
...along with other activities. As for results this airport has achieved 30 new routes including six new carriers from February 2011 to February 2012, including: Air China Cargo, Cayman Airways, Emirates, JetBlue, Spirit Airlines and Qantas.
DFW’s Vice President of Air Service Development, Luis Perez said: “We are delighted to be recognised as one of the airport’s that works hard to obtain the services of airline customers and we look forward to continuing this success and building on our existing relationships to bring more air services to Dallas/Fort Worth International. The arrival of new operators like Emirates Airline and Qantas will help us position ourselves as a worldwide gateway.”
Nigel Mayes, Vice President & Commercial, UBM Aviation Routes Limited, commented: “Dallas/Fort Worth provided a very concise and slick submission and were able to demonstrate their impressive results, together with detailing examples of their marketing communications efforts directed to airlines. Both Boston and Aruba demonstrated high year-on-year growth and provided excellent submissions, we continue to be impressed by the standard of submissions.”
As for results this airport has achieved 30 new routes including six new carriers from February 2011 to February 2012, including Air China Cargo, Cayman airways, Emirates, JetBlue, Spirit Airlines and Qantas.
Dallas are automatically now shortlisted for the World Routes Airport Awards which will take place in Abu Dhabi, 29th Sept - 2 October 2012.
See below for Frequently Asked Questions or email Susan Willis, Marketing Manager, Tel: +44 161 234 2758
