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Another Torch Passed to Beijing
Posted 20/10/2008 - Viewed 3440 time(s)
China's Capital as Host of The 15th World Route Development Forum
Kuala Lumpur, 14 October 2008
With a handover ceremony held at Routes in Kuala Lumpur, Malaysia earlier today, Beijing has officially begun its preparations as host for next year's Routes - The 15th World Route Development Forum. Running from 13th-15th September 2009, the Forum will take place in China for the very first time and will be co-hosted by Beijing Capital Airports Holding Company (CAH) and Beijing Capital International Airport (BCIA).
At a press conference following the handover ceremony, Mr. Dong Zhiyi, Executive Vice President of CAH and President and CEO of BCIA, stated: "Beijing Capital International Airport has participated in Routes for five consecutive years now. To hold The 15th World Route Development Forum will have great significance for BCIA, especially with regards to hub development, international marketing and brand promotion."
It will be the second time in the 15-year history of the Forum that the organisers bring this annual air transport event to Asia, passing the torch from South East Asia in 2008 to North East Asia in 2009. Mike Howarth, Chairman of Routes, said on this choice: "The region is a powerhouse of global air transport, and in 2009 it is likely to be the world's major growth area. With the opening of Terminal 3, Beijing is now working towards world hub status. Especially after the successful Olympics this year, the event will be located in one of the most accessible and dynamic cities in the world."
The chosen location is the New China International Exhibition Centre (NCIEC) in Beijing. East and West design philosophies were blended to create this brand new venue, which was opened in March 2008. NCIEC is the largest mixed use exhibition centre in China and sets a new benchmark for attracting large and small trade shows to Beijing. Located to the North East of the city, the NCIEC is only 1.5km away from Beijing Capital Airport.
The Forum will build on the success of this year's Routes and will feature nine co-located events including the well-established Routes Leaders Forum, the 3rd Tourism & Air Service Development Summit (TAASS), the World Fleet Forum and the International Air Route Development Association (IARDA) Annual Meeting. Furthermore, three new co-located events will be introduced.
The handover ceremony officially brought this year's Routes in Kuala Lumpur to a close which, more than ever before, offered airlines and airports the perfect place to explore new ways of working together in these volatile times. The organisers are now in the process of intense preparations, as 2,500 delegates, including additional representatives from tourism authorities, cargo and tourism authorities, are expected to attend The 15th World Route Development Forum in Beijing.