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Minister of Tourism for Sarawak attends World Routes

Posted 01/10/2012 - Viewed 2286 time(s)

Sarawak Tourism Board and Malaysia Airports Holdings Berhad in Abu Dhabi ahead of hosting Routes Asia in 2014

Further to the announcement earlier this year that Routes Asia will return to Malaysia in 2014 when the event takes place in Kuching, the capital of the Malaysian state of Sarawak, Datuk Amar Abdul Rahman Zohari, Minister of Tourism for Sarawak has travelled to Abu Dhabi for the 18thWorld Route Development Forum.

Earlier today senior members of the Routes Team met with the Minister who was joined at World Routes by a large delegation from the Sarawak Tourism Board and Malaysia Airports Holdings Berhad who will jointly host the 2014 event.

This will be the fifth time that a Routes event has taken place in Malaysia.  In 2003 the first Routes Asia event, also the first ever Routes regional event, was held in Sepang hosted by Malaysia Airports Holdings Berhad who went on to host Routes Asia for the following two years and World Routes 2008 in Kuala Lumpur. 

Sarawak is the largest of the Malaysian states and is situated on the island of Borneo which is home to the world’s oldest tropical rainforests and abundant in wildlife including rare and endangered species such as the hornbill and the orang utan.  The historic capital city of Kuching has a population of around 600,000 and dates back hundreds of years, today Kuching remains the central hub and gateway to Sarawak.

Speaking at World Routes in Abu Dhabi Mohamed Sallauddin Mat Sah, General Manager Marketing for Malaysia Airports said: “We are delighted that Routes Asia will return to Malaysia in 2014 and we look forward very much to partner with the Sarawak Government to host this exciting event.  We believe Routes Asia 2014 will be the ideal platform to further establish Kuching and Sarawak in the world tourism map and the event will be an 'eye opener' for many airlines that will certainly facilitate the airline's decision to mount service to the capital city of Sarawak.”

“Almost 10 years ago our regional events began in Malaysia and we are delighted to be returning in 2014,” said David Stroud, Executive Vice President, Routes.  “Sarawak is a stunning location which will provide our delegates with a chance to visit this unique destination.  The enthusiasm and dedication of the entire host team promise to make Routes Asia in 2014 another successful event.”  

Air transport to Sarawak is served by four major airports; Kuching International Airport, Sibu, Bintulu and Miri Airports and as the region has frequent air links from major aviation hubs Kuching is one of the most accessible cities in Malaysia.  Flights to Kuching are available from Kuala Lumpur International Airport, which is served by more than 50 carriers, Singapore and Jakarta amongst others.

Sarawak received 3.8 million visitors in 2011 a number which it anticipates will increase in 2012.  This promises potential new business opportunities, jobs and above all route potential.

-       ENDS  -

Notes to Editors

About Routes

  • Routes organises world-renowned airline and airport networking events through its regional and global Route Development Forums. Each year, there is one global event and one regional event in Asia, Africa, Europe, the Americas and CIS respectively.
  • Routes was founded in 1995 as part of the Manchester UK‐based ASM Ltd., a consultancy specialising in the field of route development for airports. www.asm‐
  • Routes and ASM were acquired by UBM Aviation Worldwide Ltd in August 2010.  From 1stAugust 2012 Routes, ASM and the Airport Cities Conference and Exhibition become part of the UBM Live division of UBM plc.
  • UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets.  Through premiere brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show, the Routes portfolio of events, Airport Cities and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.

For further press information please contact:

Victoria Jones

PR Executive

UBM Aviation Routes Limited

T: +44 (0) 161 234 2730


Follow us on twitter: @Routesonline, @TheHUBRoutes, @VictoriaRoutes, @RouteExchange, @airlineroute