Air Canada Jazz Brand Enters History

Posted 02/06/2011

With effect from yesterday (June 1) all flights flown for Air Canada by Jazz Aviation have been placed under the Air Canada Express umbrella as part of the operator’s ongoing rebranding of its regional services.  The first Jazz Aviation aircraft to feature the Air Canada Express livery is a new Bombardier Dash 8-Q400 NextGen aircraft that will enter service later this month, with the remainder of the Jazz fleet adopting the new livery as additional aircraft are delivered or existing aircraft repainted under their regular paint schedule.

Already, Air Canada Express’ new flights operated by Sky Regional Airlines between Montreal and Toronto City Airport at Toronto Island, operate under the revised brand and livery.  Fellow regional partners Central Mountain Air, Air Georgian and EVAS will also begin to use the Air Canada Express name and livery in the near future.

"The name Air Canada Express conveys efficient, rapid service and assures customers that whether their flight is operated by Air Canada mainline or Air Canada Express they can expect a consistently high-quality travel experience. Where previously our regional services used different names depending on the operating carrier, by adopting the name Air Canada Express for all our regional services we are making it easy for customers to identify when they are booked on a regional carrier," said Ben Smith, Executive Vice President and Chief Commercial Officer, Air Canada.

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