Singapore Airlines and Virgin Australia Agree Alliance

Posted 09/06/2011

Singapore Airlines and Virgin Australia have signed a landmark agreement to form a long-term commercial business alliance.  The deal will see the airlines codeshare on each other’s international and domestic flights; offer reciprocal frequent flyer programme benefits and lounge access; co-ordinate schedules between Singapore and Australia and beyond to provide seamless connections and·engage in joint sales, marketing and distribution activities.

The alliance will connect Singapore Airlines’ extensive international network with Virgin Australia’s wide range of Australian and Pacific destinations.  Through the Singapore Airlines network, Virgin Australia customers will have access to some 70 more destinations, while through the Virgin Australia network, Singapore Airlines customers will have access to some 30 more destinations.  The two airlines will now lodge an application with the relevant regulatory authorities to enable them to co-operate across a broad range of commercial functions.  Approval will allow the airlines to build a deep and integrated alliance with seamless service offerings to the travelling public.

“Singapore Airlines has been committed to the Australian market for more than 40 years and we are always looking for ways to serve our customers better.  With regulatory approval, the partnership will enable us to offer even more choice for domestic and international air travel. Together with Virgin Australia we will provide the public with access to an enlarged network, offering a firstrate, integrated travel experience,” said Goh Choon Phong, Chief Executive Officer, Singapore Airlines.

“Asia is clearly a critical market for us as we build our international alliance network. Singapore Airlines’ extensive network throughout Asia will be particularly attractive to our international business and leisure travellers and this partnership, along with our other alliances, will mean Virgin Australia can now offer truly global flight coverage,” said John Borghetti, Chief Executive Officer, Virgin Australia Group.

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