China Eastern Increases Shanghai – Singapore Frequencies

Posted 19/07/2011

China Eastern Airlines is to introduce a fourth daily flight between Shanghai Pu Dong – Singapore Changi this winter as it attempts to increase its share of this competitive market.  The carrier handled an estimated 324,000 O&D passengers on the route in the past year, a 33 per cent share of the total market.  Singapore Airlines dominates with a 60 per cent share of the total 971,000 passengers, operating five flights per day. 

The revised schedule will enable China Eastern to offer passengers greater flexibility and it will hope to boost its yield on the route.  This has slipped from an average one-way fare of $528 to $484 in the past year.  This is considerably less than the average fares of Singapore Airlines which have actually increased from $556 to $562 in the same period.  However, the reduced fares did enable China Eastern to increase its market penetration boosting its share of the traffic by 3 per cent from the 30 per cent in record in the previous 12 months.

The additional flight will be introduced from October 30 and will be operated by an Airbus A320.  At the same time, China Eastern will also switch one of its other three daily flights from a Boeing 767-300ER to an Airbus A300-600.

Schedule:

MU567 PVG1020 – 1535SIN 763 D
MU565 PVG1300 – 1830SIN 320 D
MU545 PVG1615 – 2050SIN AB6 D
MU543 PVG2355 – 0500+1SIN 763 D
MU544 SIN0055 – 0550PVG 763 D
MU546 SIN1010 – 1515PVG AB6 D
MU568 SIN1635 – 2200PVG 763 D
MU566 SIN2355 – 0500+1PVG 320 D

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