Virgin Australia Rebrands Its International Airlines

Posted 09/12/2011

The Virgin Australia airline group has formally rebranded its international airlines V Australia and Pacific Blue under the new brand, Virgin Australia.  The establishment of one brand and identity for Virgin Australia’s domestic and international operations is a key part of the company’s ‘Game Change Program’ strategy to become the “airline of choice in Australia”.

“The Virgin Australia name enables us to tap into the huge power of the Virgin brand around the world – a brand that signifies style, innovation, quality, value for money and the best service,” said John Borghetti, Chief Executive Officer, Virgin Australia.  “The new identity has been designed with a clean and contemporary look and feel that encapsulates our company’s repositioning as the airline of choice for all market segments.

Virgin Australia has also revealed a revised brand and livery for Polynesian Blue, its joint venture with the Government of Samoa, which will now operate under the Virgin Samoa name.  Speaking at the formal unveiling of the new look, The Hon Tuilaepa Sailele Malielegaoi, Prime Minister of Samoa, said: “Our vision when entering our Polynesian Blue joint venture in 2005 was to create a national airline that would be financially strong and that would provide growth opportunities and financial stability for our country.  We have achieved these goals.”

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