Routes Europe Marketing Awards – Shortlist Announced!

Voting has now closed for the third regional heat of the 2014 Routes Marketing Awards and the shortlisted airports and destinations were announced earlier this week.

Created in 1997 to recognise excellence in airport marketing as rewarded by airlines, the annual Routes awards provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them. Today these awards are the most highly regarded in the industry and are voted for and judged by airlines.

Airlines from within the European region were asked to consider the efficient use of marketing activities by an airport or destination over the last 12 months when deciding who to nominate. Shortlisted airports and tourism authorities have now been contacted and asked for a submission to support their nomination. This submission process is designed to enable those shortlisted to provide information for the judging panel as to why they think they should win the award, providing evidence to support their case.

The overall winner of the Routes Europe Awards 2014 will be automatically shortlisted, along with the winners of the other regional heats taking place through the year at all other Routes events, for the World Routes Marketing Awards which will be announced in Chicago this September.

This year the awards have been split into four categories. Three based on the size of the airport and one destination award. From the airports and destinations nominated the following have been shortlisted within each category:

Over 20 Million Passengers

Amsterdam Airport Schiphol

Barcelona–El Prat Airport

Copenhagen Airport

Frankfurt Airport

Sheremetyevo Airport

Leonardo da Vinci–Fiumicino Airport

4 – 20 Million Passengers

Athens International Airport

Brussels Airport

Catania–Fontanarossa Airport

Istanbul Sabiha Gokcen International Airport

Prague Airport

Under 4 Million Passengers

City Airport Bremen

Shannon Airport

John Paul II International Airport Kraków-Balice

George Enescu International Airport,Bacău

Begishevo Airport

David the Builder Kutaisi International Airport

Destination Marketing Award

Polish National Tourist Office

Malta Tourism

Valencia Tourism

Promote Iceland

Stockholm Visitors Board & Convention Bureau

Winners of the awards will be announced during the Routes Europe Networking Evening which will be held on Monday 7th April at the event in Marseille.

Victoria Jones

Victoria is Communications Manager for Routes, providing media support for Routes events. If you're a member of the media and wish to attend one of…