Mexican ultra low-cost carrier Volaris will further strengthen its network into the United States with the launch a new regular link between Guadalajara and New York’s John F Kennedy International Airport. The new three times weekly international link will commence from July 15, 2015 and will be operated by an Airbus A319.

This latest expansion will further strengthen the carrier’s position as the airline with the greatest international connectivity from Guadalajara, where it now operates 20 international and 18 domestic flights. Since it introduced flights it has transported more than 16 million passengers from the city.

"Just as Frank Sinatra said in his most famous song, we want our customers to live the experience of the city that never sleeps, which is why we are so excited to now offer this new nonstop flight consolidating our position as the Mexican carrier with the widest route network. There's no better way to achieve this than with service connecting Mexico's Perla Tapatia with The Big Apple," said Enrique Beltranena, chief executive officer, Volaris.

The airline’s international model is based around offering Mexicans to visit family and friends in the United States and this link to New York will benefit Jalisco residents and also likely generate additional business demand due to it being home to the headquarters of major industries and businesses, the largest regional economy in the United States and the world's second largest urban economy.

This will be the only non-stop link between Guadalajara and New York and will increase the number of Mexican airports with regular scheduled links into the New York area to six locations, complementing the current flights from Cancun, Mexico City, Monterrey, Puerto Vallarta and San Jose Cabo.

In our analysis we look at historic O&D demand between Guadalajara and the New York market based on transfer flows via other locations. Around 40,000 to 60,000 passengers a year are currently flying between the two markets and although number slipped at the start of this decade, demand grew by 21.3 per cent in 2014.