We asked for your input into the programme for Routes Asia as we seek to add new content after listening to delegate ideas and suggestions and you delivered your votes.

Have you wondered what enticed an airline to a certain destination? What the data says about demand on the city pair and connecting markets? What external factors may have influenced the airline in selecting a specific city pair? How this business case differs from others?

This year we are expanding our content offer at our events and have launched a new "Route Case" analysis. This is a short Route Exchange-type briefing and discussion from industry experts about a new or recent route launch corresponding to the area of the world hosting the forum.

This will launch next month at Routes Americas in San Juan with a presentation on Norwegian's recently introduced route between New York John F Kennedy International Airport and Martinique’s Aimé Césaire, the international airport of Martinique in the French West Indies and this will also take place at all our regional events during 2016.

This is a short Route Exchange-type briefing and discussion from industry experts about a new or recent route launch in the Asia-Pacific region. The presentation will occur on Monday 7th March in Manila and be conducted by our sister consultancy, ASM.

In a week long poll we asked you which route you would like us to discuss in Manila during Routes Asia and here’s the final result.

We are pleased to say the Air India route between Delhi’s Indira Gandhi International Airport and San Francisco International Airport was the most popular and will now be added to the formal programme in Manila as the event’s “Route Case”. The three times weekly service commenced from December 2, 2015 and is being flown using a long-range Boeing 777-200LR.