See a sneak preview of Thomson's new ad

Posted 21/10/2011

Here's a sneak preview of Thomson's new £5m TV advertising campaign, due to launch this weekend during X Factor.

Thomson described the pre-Christmas TV campaign as "a bold move" as the industry traditionally kicks off its new campaigns at the turn of the year.

The campaign was creative directed by BMB's Trevor Beattie and moves away from traditional holiday advertising.

Click here to see the ad and then tell us what you think by clicking on ADD A COMMENT below.

Simon Wrench, marketing manager for Inntravel, was quick to share his views on the new campaign.

“We are delighted to see that Thomson has taken a leaf out of Inntravel’s book and is to encourage its customers to spend quality time with their loved ones," he said.

"Since December last year, Inntravel has been running its Wonderfully Slow Holidays campaign which focuses on taking time to pause, slow down and savour the travel experience with loved ones. For Inntravel customers this means exploring a region in more depth at their own pace, and getting to know its traditional ways of life, its hospitality and scenery.”

by Bev Fearis

Originally published 21 Oct 2011 at: http://rss.feedsportal.com/c/398/f/5923/s/196f8584/l/0L0Stravelmole0N0Cstories0C11498950Bphp0Dmpnlog0F1/story01.htm