WORLD ROUTES 2011: An Insight into Social Media

Posted 13/10/2011

One of the most popular aspects of this year's World Routes was the additional programme of presentations that ran alongside the traditional one-to-one meetings.  These explored a variety of pertinent subject, although the social media briefings were of particular interest to many delegates.

Social media is an important discusion point within most businesses at the moment and within the aviation industry it is changing the face of how many organisations communicate with existing and potential customers.

The dedicated Social Media briefings at World Routes in Berlin explored how social media is being used in the industry at the moment with presentations from key industry experts in the field, together with first-hand accounts from airlines and airports explaining how it works for them.

If you missed these presentations or simply want refreshing of their content, we have uploaded them to Routesonline so you can view tham at your own leisure. 

Please click here to view these documents.

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With effect from March 19, 2012 the Breaking News coverage on Routesonline is powered by Airline Route.  For more analysis on these stories please read our expanded coverage of the key stories of the day in The HUB. 

You can also keep up to date with the latest network development news by following the live updates from @Routesonline, @TheHUBRoutes, @RouteExchange and @airlineroute on Twitter.  While all the latest news from our events can be seen by searching the #RoutesAfrica, #RoutesAmericas, #RoutesAsia, #RoutesCIS, #RoutesEurope and #WorldRoutes hashtags.

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PLEASE NOTE: From March 7, 2012 schedule data for all news stories has been extracted from OAG Schedules iNET; All GDS data is based on a live GDS update on the day of publication; Traffic data extracted from IATA BSP system for the year ending December 2011.  All information is subject to change.