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SEA Milan Airports

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China Visitors Summit Europe

The China Visitors Summit Europe organized by the Chinese group i2i will be held at the Sheraton Malpensa from 12 to 14 November.

This summit, which will be attended by SEA Milan Airports, will involve 140 Chinese buyers, representatives of travel agencies and tour operators from the leisure and business world, and 140 sellers from all over the world representing hotel chains, travel agencies, tour operators, airlines and other organisations related to the world of tourism.

The event, at its ninth edition, includes two days of intense face-to-face business meetings to develop new business opportunities. The first day will be dedicated to training on the tourism market in China and on sales and marketing techniques for this specific market.

During the days preceding the event, Chinese buyers will have the opportunity to visit Milan and Lombardy in order to get to know the territory and the tourist services available for the business and leisure segments. For more information on the initiative: