The Seychelles Tourism Board (STB) oversees most aspects of Seychelles' tourism industry. STB is also charged with implementing national tourism policy, conceiving all marketing initiatives and collateral materials for the same, research, product development, prioviding local information and customer services as well as coordination with tourism offices and representative agencies abroad. The vision of STB s to achieve for Seychelles the status of the most desirable island destination on the market offering the unique Seychellois way of life, at the right price, and within a sustainable, eco-friendly environment. STB is also the primary driver of the Seychelles Brand - the unique suite of attributes with which Seychelles has been blessed and which differentiate the islands from the competition. in its drive to further raise visitor numbers, STB will continue to develop and maintain an authentic, dynamic and sustainable product at home.