Routes Africa 2019

The route development forum for Africa

Mombasa, Kenya
• 8 – 10 December 2019

Conference Programme

Sunday, 8 December 2019

Monday, 9 December 2019

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    ASM Training Course

    Expert consultancy ASM will provide this exclusive Masterclass to Routes Africa attendees.

    Delegates will gain insight into the practical tools and techniques that will help them attract new routes and increase existing services. During the comprehensive training session, they will develop their knowledge in:

    • The most effective ways to approach and present to target airlines
    • How to improve their skills to deliver success for their airport or organisation
    • The importance of airport competitive positioning and target planning
    • How to implement a route development strategy
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    Lunch Break

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    CEO Keynote Interview

    Jambojet

    Can the LCCs model be a success in Africa? LCCs have changed the face of global travel, stimulating never-seen-before demand for air transport and enabling vast growth of tourism revenues.

    Africa is dominated by foreign airlines who have a huge competitive advantage. This makes it challenging for any LCC or new start-up to survive. However, the airline failures have not dissuaded more start-ups from entering the market. Nigeria’s Green Africa Airways is a good example of this as the latest high-profile start-up has committed to acquire up to 100 Boeing 737 Max 8 jets.

    But infrastructure is often poor, taxes, fees and other charges are prohibitive, human resources challenges remain, and market access and visa restrictions abound throughout the continent. How can LCCs carriers be a success in Africa? What does market require to benefit from the stimulation and passenger movement intra Africa that this business model can bring? Why it hasn’t worked in the past? What do airlines need to succeed?

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    Fireside Chat

    What does the future hold for South African Airways?

    In an open and candid interview, Vuyani Jarana, South African Airways’ former CEO, will share his view on the challenges the carrier faces.

    One of the stalwarts of African Aviation, South African Airways has operated for close to a century and currently serves over 50 destinations in partnership with SA Express, Airlink and SAA’s low-cost carrier, Mango. Facing an uncertain future amid financial difficulties, Vuyani Jarana was appointed as CEO to lead the airline’s turnaround operation in 2017. Having served just under two years in the head role, Jarana resigned in August 2019, citing systematic delays and uncertainty around funding in his motivations to leave the organisation.

    When Jarana joined South African Airways in 2017, he outlined a strategy that would see the largest loss-making airline in Africa achieve a break-even year in 2021 and subsequently return to profitability. What’s next for South African Airways following Jarana’s resignation? Will this giant of African aviation be able to become profitable or will the state-owned enterprise succumb to the challenges it currently struggles to navigate?

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    Asian LCC model

    AirAsia Group

    Dilhan Haradasa, Group Head of Airport Partnerships and Incentives, AirAsia Group

    The LCC model has been a huge success in America and Europe, and is going from strength to strength in Asia. With high ticket costs still a major stumbling block to unlock the potential for aviation in Africa, what can carriers learn from these sucesses to help create a viable low-cost model in the continent? And what do LCCs need from airports and infrastructure to ensure their models can be successful? 

Tuesday, 10 December 2019

* Please note like all events, the programme is subject to change.

Speakers

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