ASM, the world route development consultants, has over fifteen years experience in running the industry’s most well received and highly regarded route development training courses for airports and organisations interested in making route development happen.

This week the company’s flagship training course, ‘The Fundamentals of Route Development’, took place at the Radisson Hotel in Manchester. Tony Griffin, Senior Vice President of ASM explained: “This course is pitched at managers of route development and although the course covers the ‘fundamentals’ it is appropriate for route development professionals at all levels. Attending delegates have the opportunity to explore market positioning and strategies for their airport whilst gaining hands-on experience of how to win a new route.”

Attending this edition of the course were J.Y. Park, Deputy Director / Aviation Marketing Team for Incheon International Airport Corporation, Chi Mee Yuen, Business Development for Cologne Bonn Airport and Silvia Dias, Aviation Marketing for Madeira Airports. “This is a great concept!” commented Dias, speaking earlier this week during the course. “It’s great to be able to look at how we are doing things and how we approach airlines and to receive advice from the ASM Team on looking into how we work. It’s really giving me a perspective on how we can improve our performance as an airport along with an insight into airlines and what is happening in the industry in the moment.”

The three day course is delivered by a team of expert consultants with many years of real, first-hand experience of the aviation industry. Made up of case studies and exercise based sessions featuring real issues faced by the attendees The Fundamentals of Route Development is backed up with real-life examples from the hugely experienced training team.

The core themes of the course cover understanding your market, your competition and the value of your market to airlines on day one and understanding your customers which takes a sector by sector look at your airline customers on the second day. Day three is devoted to route development campaigns and covers the practical side of route development offering a practical hands-on guide to delivering new air routes to your airport with an extra module on online marketing & social media usage delivered by David McMullen, Director of Routesonline.

New to the training team is, recently appointed, Ralph Anker who joined ASM as Vice President Consulting earlier this month. Ralph brings a wealth of aviation knowledge to the team along with the training experience gained as a senior lecturer at Cranfield University so was well placed to take the lead for the second day’s programme.

The Fundamentals of Route Development has been delivered to over 500 airport and tourism organisation delegates since the year 2000 and is part of a year round training programme offered by ASM. Next year will see the largest offering of training courses ever from this successful programme incorporating some new courses that reflect the development of the market and offer cutting edge insight into the airline industry. The Fundamentals of Route Development course alone will occur 10 times in 2013 taking place in various markets including Africa, Asia and the Americas.

For more information about the 2013 programme or details on how to book one of the training courses on offer contact Ann-Marie Stopforth, Consultant for ASM.