In a discussion on the theme “Understanding the Market Opportunity”, Marc Gordien, Vice President Consulting, Europe, Middle East & Africa of the world route development consultants, ASM, has provided The HUB with an insight into aviation in Africa.

In an exclusive interview ahead of this year's Routes Africa, Gordien said: “it’s very interesting to be at the heart of a market that is poised to be the next growth story in aviation. Major developments are taking place in Africa and the rising middle class, with higher propensity to travel, is being offered over time more opportunities to travel and explore the continent."

Africa is rich with breath-taking tourist sites and natural resources, ranging from minerals to oil and water. It is undoubtedly easier to travel and explore the African continent today than 20 years ago and infrastructure is improving in many regions enabling more visitors and a better business environment for corporations.

“The aviation market is changing quickly in this part of the World,” said Gordien. “Several airlines were created in the space of a very short time. More reliable operations as well as a growing Low-Cost segment are setting the ground for spectacular growth and more national and regional champion airlines are emerging.”

But, significant efforts still have to be achieved in specific regions where infrastructure, protectionism, high taxes, safety or regulatory issues continues to undermine commercial aviation and possibilities for efficient intra-African travel, according to Gordien.

“Growing direct air service possibilities should be the absolute priority in Africa. Route development is a major function for economic development because it represents existing and future revenues, customers, and market viability. The fortune of a city, region or country can be enhanced, o relying upon a successful airport strategy,” he said.

According to the expert consultant, it is clear that the aviation economy requires coordination involving all stakeholders to be successfully implemented. Airports, Tourism Boards, Civil Aviation Authorities, Ministries, Hotel & Tourism Associations, Investment & Trade Agencies, Partners & Suppliers, Financers, should all speak with one voice to develop air services and offer an attractive marketplace driving success to all countries and regions on the continent,” he added.