The Routes Marketing Awards were created in 1997 to recognise excellence in airport marketing as voted for by airlines. Today, these awards are widely regarded as the most sought after awards in the industry as they are voted for and judged by the airline network planning community.
Voting for the 2014 World Routes Marketing Awards opened earlier this week and for those who feel they would like to be considered for an Award in Chicago the procedure is simple; campaign your airline contacts and ask them to vote for you on our website here. New for this year, we also have a dedicated World Routes Marketing Awards page on our website, with all of the information you will need about the awards process.
The annual World Routes Marketing Awards provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them whether it be about their particular relationship, effective results, provision of data and information or innovative techniques to establish new or maintain and develop existing routes.
Airlines should consider airports and destinations whose marketing efforts, over the last 12 months, have made a real impact on their future network development plans when deciding who to nominate. Their market research activities, marketing communications, business case presentations and joint communication campaigns with third parties should all be taken into account when voting.
Once the airline network planning community has voted, the votes will be counted and the shortlisted airports and destinations contacted and asked for a submission to support their nomination. This submission process is designed to enable the shortlisted airports to provide information for the judging panel as to why they think they should win the award, providing evidence to support their case.
This year there will be 5 awards categories as follows:
- Airports Under 4 Million Passengers
- Airports 4 Million – 20 Million Passengers
- Airports 20 Million – 50 Million Passengers
- Airports Over 50 Million Passengers
Automatically shortlisted in the relevant category will be the overall winners of each of the regional heats which took place earlier this year; Tampa International Airport, Abu Dhabi International Airport, City Airport Bremen and Kilimanjaro International Airport.
Winners of these highly regarded awards will be announced during a ceremony which will take place at the World Routes Networking Evening on Monday 22 September which will take place at the Field Museum of Natural History in Chicago.
Vote now and play an important role in deciding which airport wins one of these widely sought after accolades. Voting will remain open until Thursday 21 August 2014 and shortlisted airports will be announced shortly after this deadline.
Register your vote now or click here to register for World Routes 2014