Thomas Cook and Brussels Airlines are strengthening their strategic ties as tens of thousands of Thomas Cook clients will make use of Brussels Airlines’ scheduled flights.

Both the airline and travel company have held a partnership since 2002, and Jan Dekeyser, CEO at Thomas Cook said the leisure company will use Brussels Airlines more than ever to get travellers to holiday destinations, alongside using their own aircraft.

“Last year, Brussels Airlines already operated 654 flights for Thomas Cook; this year that amount will increase to 824. Next to these chartered flights, we have also decided to book seats for our clients on several scheduled Brussels Airlines flights. Thanks to this cooperation, Thomas Cook clients have a choice between more flight days, making their travel plans more flexible.”

Brussels Airlines will launch an Ibiza route this summer, marking the eleventh new destination in 2015, with the support of Thomas Cook.

The companies claim the success of the partnership is due to shared values of quality, innovation, reliability, attractive fares, large choice, a personal service, and a 100 percent Belgian product.

Thomas Cook, Neckermann and Pegase clients all receive a service on board Brussels Airlines flights, which has been created in collaboration with Thomas Cook.

Brussels Airlines CEO, Lars Redeligx said that customers who plan their “well-deserved vacation” are looking for attractive fares and a quality offer by reliable service providers.

With Catania, Seville, Alicante, Barcelona, Faro, Malaga, Lourdes, Olbia, Naples and Palermo, among others, in its portfolio, Brussels Airlines offers many destinations highly sought-after by Thomas Cook clients.

“This partnership is a perfect match, as it allows us to offer even more holiday destinations to the Belgian market on the one hand, and to innovate with new attractive travel products on the other hand, like our b.family product,” added Lars Redeligx.