Chinese carrier, Lucky Air, part of the HNA Aviation group, is launching a new corporate identity to better compete with increasing competition in both the domestic and international markets. The airline has already introduced a new cabin uniform, but will now extend this revised look to the livery on its fleet of aircraft, at the same time replacing its long-standing Bird logo with a new symbol highlighting its Chinese origin.

Initially launched as Shilin Airlines in July 2004, the carrier was rebranded as Lucky Air in December 2005, inaugurating scheduled passenger operations under its new identity early the subsequent year between Kunming Changshui International Airport and Dali, a county-level city in northwestern Yunnan province and among the region’s most popular tourist destinations, known for its natural scenery and historical and cultural heritage.

In its nine years of operation under the Lucky Air title, the carrier has developed its network to cover more than 40 destinations across 21 Chinese provinces with a fleet of approaching 25 aircraft. After flying Boeing Next-Generation 737 models – both -700 and -800 variants – it is moving to an Airbus A320 Family fleet and has now grown into international markets.

After first launching flights between Kunming and Singapore Changi, via Guiyang Longdongbao International Airport in January 2014, it subsequently introduced links from Kunming to Taichung Ching Chuan Kang Airport in Taiwan and Samui International Airport on the Thai island of Koh Samui, in August 2014.

Delegates at Routes Asia can find out more about the latest developments at Lucky Air at its Route Exchange briefing on Tuesday March 17, 2015, which will highlight its future strategy plans and route development model for 2015 and beyond.