The Routes Awards are highly regarded as the most valuable awards in the industry, as they are voted for and judged by you, the airline network planning community.
The annual World Routes Marketing Awards provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them whether it be about their particular relationship, effective results, provision of data and information or innovative techniques to establish new or maintain and develop existing routes.
The Routes Marketing Awards were created in 1997 to recognise excellence in airport marketing as voted for by airlines. Today, these awards are widely regarded as the most sought after awards in the industry as they are voted for and judged by the airline network planning community.
Airlines should consider airports and destinations whose marketing efforts, over the last 12 months, have made a real impact on their future network development plans when deciding who to nominate. Their market research activities, marketing communications, business case presentations and joint communication campaigns with third parties should all be taken into account when voting.
Once the airline network planning community has voted, the votes will be counted and the shortlisted airports and destinations contacted and asked for a submission to support their nomination. This submission process is designed to enable the shortlisted airports to provide information for the judging panel as to why they think they should win the award, providing evidence to support their case.
Winners of these highly regarded awards will be announced during a ceremony which will take place at the World Routes Networking Evening on Monday 21 September which will take place at the Moses Mabhida Stadium in Durban.
Automatically shortlisted for the World Routes Marketing Awards for their categories are Austin-Bergstrom International Airport, Tourism Australia, Brussels Airport and Dubai International Airport as a result of being announced as overall winners of the Americas, Asia and Europe and Middle East & African heats, respectively.
Vote now and play an important role in deciding which airport wins one of these widely sought after accolades.
Voting will remain open until Friday 7 August 2015 and shortlisted airports will be announced shortly after this deadline.
Have your say and register your vote now in the World Routes Marketing Awards 2015