Norwegian’s New York – Martinique route to be featured as the Routes Americas “Route Case”

Have you wondered what enticed an airline to a certain destination? What the data says about demand on the city pair and connecting markets? What external factors may have influenced the airline in selecting a specific city pair? How this business case differs from others? The "Route Case" at our regional events will seek to provide the answers to these questions and offer additional network development insights all within a single 20 minute meeting slot.

We asked for your input into the programme for Routes Americas as we seek to add new content after listening to delegate ideas and suggestions and you delivered your votes.

Which new service should be analysed for our “Route Case” briefing at Routes Americas?

  • WestJet: Edmonton (YEG) – London (LGW) 10%
  • British Airways: London (LHR) – Austin (AUS) 14%
  • JetBlue: New York (JFK) – Barbados (BGI) 2%
  • Lufthansa: Frankfurt (FRA) – San Jose (SJC) 6%
  • Norwegian: New York (JFK) – Martinique (FDF) 38%
  • Aer Lingus: Dublin (DUB) – Hartford (BDL) 10%
  • Azul: Belo Horizonte (CNF) – Orlando (MCO) 0%
  • Volaris: Cancun (CUN) - San Juan (SJU) 20%
50 Votes

Have you wondered what enticed an airline to a certain destination? What the data says about demand on the city pair and connecting markets? What external factors may have influenced the airline in selecting a specific city pair? How this business case differs from others?

The "Route Case" will seek to provide the answers to these questions and offer additional network development insights all within a single 20 minute meeting slot.

We will launch a new "Route Case" analysis at Routes Americas in San Juan in February 2016 and a similar presentation will also take place at all our events during 2016.

This is a short Route Exchange-type briefing and discussion from industry experts about a new or recent route launch in the Americas. The presentation will occur on Thursday 18th February in San Juan and be conducted by our sister consultancy, ASM.

In a week long poll we asked you which route you would like us to discuss in San Juan during Routes Americas and here’s the final result.

We are pleased to say the Norwegian route between New York John F Kennedy International Airport and Martinique’s Aimé Césaire, the international airport of Martinique in the French West Indies was the most popular and will now be added to the formal programme in San Juan as the event’s “Route Case”.  The three times weekly service commences in December 2015 and is among a small network of flights from the European low-cost carrier between three points on the US East Coast and the Caribbean.


Routes Americas 2021

The route development forum for the Americas
Bogotá, Colombia  9 - 11 February 2021

Find out more

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