bmi regional Southampton – Munich route to be featured as Routes Europe 'Route Case'

Have you wondered what enticed an airline to a certain destination? What the data says about demand on the city pair and connecting markets? What external factors may have influenced the airline in selecting a specific city pair? How this business case differs from others? Our new ‘Route Case’ offering will seek to provide the answers all within a single 20 minute meeting slot at our events.

We asked for your input into the programme for Routes Europe as we seek to add new content after listening to delegate ideas and suggestions and you delivered your votes.

Which new service should be analysed for our 'Route Case' briefing at Routes Europe?

  • Alitalia: Rome - Santiago 3%
  • bmi regional: Southampton - Munich 26%
  • British Airways: London Heathrow - Tehran 9%
  • Hainan Airlines: Beijing - Manchester 14%
  • Iberia: Madrid - Tokyo 8%
  • Jet Airways: Mumbai - Amsterdam 3%
  • Norwegian: Oslo - Las Vegas 10%
  • Qatar Airways: Doha - Helsinki 7%
  • Wizz Air: Kutaisi - Berlin Schönefeld 13%
  • WOW air: Keflavik - San Francisco 7%
90 Votes

Have you wondered what enticed an airline to a certain destination? What the data says about demand on the city pair and connecting markets? What external factors may have influenced the airline in selecting a specific city pair? How this business case differs from others?

This year we are expanding our content offer at our events and are launch a new 'Route Case' analysis. This is a short Route Exchange-type briefing and discussion from industry experts about a new or recent route launch corresponding to the area of the world hosting the forum.

This launched last month at Routes Americas in San Juan with a presentation on Norwegian's recently introduced route between New York John F Kennedy International Airport and Martinique’s Aimé Césaire, the international airport of Martinique in the French West Indies.

It was successfully followed by two presentations at Routes Asia in Manila earlier this month.  These looked at the initial performance on Air India's recently launched link between Delhi's Indira Gandhi International Airport and San Francisco International Airport and insight into Emirates Airline's thinking behind its soon to launch new triangle route into the Philippines serving Clark International Airport and Mactan-Cebu International Airport from its Dubai International Airport hub.

All three presentations took place in front of a packed audience and will continue to take place at all our regional events during 2016. At Routes Europe the presentation will occur on Monday 25th April in Krakow, Poland and will be conducted by our sister consultancy, ASM.

In a week long poll we asked you which route you would like us to discuss in Krakow during Routes Europe and here’s the final result.

We are pleased to say the bmi regional route between Southampton Airport in the UK and Munich Airport in Germany was the most popular and will now be added to the formal programme in Krakow as the event’s 'Route Case'. The new route will launch just over a week ahead of Routes Europe on April 15, 2016 and will operate 12 times weekly with double daily flights on weekdays and single rotations at weekends.


 Routes Europe 2018

Routes Europe 2020
Bergen, Norway • 27 - 29 April 2020

With 45 meeting slots and unlimited networking opportunities, the event is your opportunity to engage in business-focused discussions with Europe's key decision makers.

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