Amsterdam Airport Schiphol wins Routes Europe Marketing Award in Kraków

One of Europe's leading hub, Amsterdam Airport Schiphol was announced as the overall winner of the Routes Europe edition of the Routes 2016 Marketing Awards which were formally announced last night during the Networking Evening event which took place at ICE Kraków in Poland.

Amsterdam Airport Schiphol, one of Europe's leading hub airports was announced as the overall winner of the Routes Europe edition of the Routes 2016 Marketing Awards which were formally announced last night during the Networking Evening event which took place at ICE Kraków in Poland.

Speaking just after receiving the highly regarded accolade, Lotte Harbers, director aviation marketing, Amsterdam Airport Schiphol said: "It is a great pleasure for us to come up onto the stage to collect this award voted for by our airline partners.  We are really happy as it is important for us to be recognised by the industry.  We have been nominated many times previously so it is great to take home the prize.”

“It feels great to be out on top again as it shows that airlines really value what we do for them. That is what counts the most for us,” added Marcel Lekkerkerk, director aviation marketing, Amsterdam Airport Schiphol.

It feels great to be out on top again as it shows that airlines really value what we do for them. That is what counts the most for us.”

Marcel Lekkerkerk
Director Aviation Marketing, Amsterdam Airport Schiphol

Amsterdam Airport Schiphol, home to KLM Royal Dutch Airlines, welcomed ten new airlines in 2015, including Aegean Airlines, Air Canada, Qatar Airways and Ryanair and opened 21 new destinations that include Krakow, Belfast City, Mumbai and Salt Lake City. 

One of the judges commented that the Amsterdam aviation marketing team excels in maintaining good relationships and airline support. "Their creativity and professionalism is proven by the numbers of new entrants and direct services, while still managing to pay attention to existing carriers," they said.

“We like to give the airlines the personal touch and not a general approach.  We treat all of our airline partners differently and provide solutions that support their business needs to deliver a sustainable solution for both parties,” said Ms Harbers.

Amsterdam's growth has been shared across all segments including key hub and low-cost traffic. This will continue through 2016 and there’s already a few big airline names already committed to starting flights to Amsterdam over the remainder of this year, including Aeromexico and China Eastern Airlines, while Jet Airways has recently launched a scissor hub serving Delhi, Mumbai and Toronto.

The airport has numerous growth targets and has no plans to relax its strategy having won the Marketing Award. As a major SkyTeam hub, Lekkerkerk jokes: "We now have 17 out of the 20 SkyTeam members serving Amsterdam... so, there's still three more for us to work on!" 


The awards, which are voted exclusively by airlines, are split into four categories comprising of three airport categories, split by size and a destination category for the best destination marketing campaign by a tourism authority.

Amsterdam Airport Schiphol was also named as the winner in the over 20 million passengers category, while Athens International Airport was honoured in the 4-20 million passengers category; City Airport Bremen in the under 4 million passengers category and Innovation Norway in the Destination Marketing category.

Created in 1997 to recognise excellence in airport marketing as rewarded by airlines, the annual Routes awards provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them.

“We’re delighted to mark the achievements of all of our nominated airports and destinations in the third regional heat of the Routes Marketing Awards. Year-on-year we are impressed by the calibre of the submissions,” said Adrian Newton, Group Director, Aviation & Technology, UBM EMEA who presented the awards to all the winners and highly commended airports.

As overall winner of tonight’s awards, Amsterdam Airport Schiphol will be automatically shortlisted for their category at the World Routes Awards in Chengdu, China on September 26, 2016.  Auckland Airport and Nassau Paradise Island Promotion Board are also shortlisted from previous regional wins at Routes Asia and Routes Americas.

A respected panel of judges made up of senior members of the airline network planning community reviewed airline nominations and submissions from the nominated airports in order to determine the winners.

The panel consisted of the following experts:
Wolfgang Reuss, senior vice president network, airBaltic
Robert Ludera, director network planning and scheduling, LOT Polish Airlines
Karen Switzer, director of aviation planning, TUI Thomson Airways
Peter Nilsson, head of network Europe, SAS Scandinavian Airlines
Fernando Estrada, director of strategy and alliances, Vueling

REU Awards

The full list of companies shortlisted under each award category were as follows:

REU AWARDS - Amsterdam Winner

Overall Winner

Amsterdam Airport Schiphol

REU AWARDS - Amsterdam

Over 20 Million Passengers

  • Amsterdam Airport Schiphol - Winner
  • Munich Airport - Highly Commended
  • Copenhagen Airports
  • Sheremetyevo International Airport
  • Vienna International Airport


4 - 20 Million Passengers

  • Athens International Airport - Winner
  • Prague Airport - Highly Commended
  • Budapest Airport 
  • Cologne Bonn Airport
  • Warsaw Chopin Airport

Under 4 Million Passengers

  • City Airport Bremen - Winner
  • Vilnius Airport - Highly Commended 
  • Chisinau International Airport 
  • Tallinn Airport
  • Tbilisi International Airport


REU AWARDS - Innovation Norway

Destination Award

  • Innovation Norway - Winner
  • Vienna Tourist Board - Highly Commended
  • Azores Tourism Board
  • Visit Sweden
  • visitBerlin

NOTE: all images kindly provided by