Traditionally, coastal cities such as Shanghai, Beijing and Hong Kong, have been acknowledged as China’s primary centres for business. Chengdu’s increasing accessibility and dynamic economy, have ensured that it is now recognised as a leading centre for foreign investment and development. Tax and investment incentives for foreign firms, together with low labour costs and high growth markets, have equipped Chengdu with a competitive edge to rival its costal counterparts.

The ancient city of Chengdu has always been recognised as a ‘land of abundance.’ The city’s GDP reached over 1.08 trillion Yuan in 2015, an increase of 7.3% on the previous year, and a growth rate that was 1.1% higher than the national average. Human capital, central government support and development in major sectors such as logistics, finance and technology, have contributed to Chengdu’s unabated economic growth.

Chengdu, the host of World Routes 2016 has benefitted from over £5.3bn foreign investment. The city has witnessed substantial economic growth over the last decade, and is now home to over 270 Fortune 500 companies, including IBM, Intel, and Microsoft. The influx of the world’s most profitable companies has created a significant increase in demand for business travel within the region.

Committed to consolidating its position as a leading area for foreign investment and business, Chengdu has embraced the concept of connecting the city with new air services, and will host this year’s World Routes, 24 – 27 September.

Over 3,000 senior delegates from the world’s leading airlines, airports and tourism authorities will attend this year’s event. World Routes will provide a valuable insight into the development prospects that Chengdu offers not only as a tourist destination, but also as a centre for business.