Do indirect markets drive airlines' new route decisions?

On Tuesday 27th September at 9am in the Routes Talks session at World Routes in Chengdu, Omar Hashmi, Consultant at ASM will be asking ‘Are the sizes of indirect markets driving airlines' new route decisions?’

ASM have undertaken a major study exploring the relationship between city pair indirect market sizes and the new routes launched by airlines. For airports the scale of indirect traffic is one of the key factors in identifying route targets, the study set out to understand how important this traffic is to airlines. As well as creating a database of all global city pair markets, ASM have analysed all new routes launched in 2016 and the associated market sizes behind them, the findings have revealed fascinating and at times surprising insight with regard to airline network decision-making.

In the talk, Omar will outline:

  • The average sizes of indirect markets in relation to new route launches.
  • Key insights the study has revealed about airline network planning and management.
  • How the findings are shaping ASM’s thinking with regard to how airports can improve their route business cases and presentations to airlines.

The study is helping ASM further enhance our route development expertise, provide our airport clients with better route business cases and improve their chances of new route success.

For further information visit the ASM stand HNS408 or contact Alex Cooper on +44 (0) 798 940 0953.