While the aviation industry has long relied on forecasting to better understand and develop business opportunities, the subject remains shrouded in mystery for some, viewed more as a dark art than a science.
In this white paper ASM have set out to demystify the topic, to shed light on how forecasting works and why it’s important to both airports and airlines, including:
- What is passenger route forecasting?
- Why do airports need forecasting?
- What are airlines looking for?
- Case study: British Airways
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