Route rundown: KEF - TLV, MEX - YUL, SZX - MEL

Our new feature brings you expert insight from Airport Strategy & Marketing into three of this week's stand-out new routes

Nigel MayesNigel Mayes is the senior vice president, consulting & product development at ASM. Nigel has over 15 years’ experience in route development and is responsible for product development at ASM.

The sister company to Routes, ASM is the world‘s leading route development consultancy and has supported the creation of new air services since 1993.

Route 1: KEF – TLV

Wow air plane



WOW air





Start Date

12th September 2017


5,298 km

O&D Traffic Demand (2016)


Growth % YOY

48 percent

Average Fare $ (one way)



Wow is targeting the huge 2.7 million Israel - North America passenger market. A secondary objective with be providing the 280,000 people that live in Iceland another winter sun destination in addition to Tenerife which it also serves.

Route 2: MEX - YUL

Interjet A320


Carrier  Interjet
Aircraft  A320
Frequency  3
Start Date 13th July 
Distance 3,777 km
O&D Traffic Demand (2016) 68,534
Growth % YOY percent
Average Fare $ (one way)  $255 


Interjet is targeting a market dominated by Full Service Carriers with two daily from Aeromexico and three weekly from Air Canada. The carrier has scheduled to serve the route until January 12.

Route 3: SZX - MEL

Air China A330


Carrier  Air China
Aircraft  A330
Frequency  3
Start Date 20th June 2017
Distance 7,501 km
O&D Traffic Demand (2016) 484,554 (CAN, SZX & HKG)
Growth % YOY 7 percent
Average Fare $ (one way)  $515 


Air China (Star Alliance) is targeting a nearly half-million passenger market between the Pearl River Delta and Melbourne. This is a market currently captured by oneworld in HKG and SkyTeam in Guangzhou.

Source: Sabre Market Intelligence