Community spotlight - The Star Entertainment Group

As part of its involvement in Routes Asia 2018, Routesonline spoke to The Star Entertainment Group about how it is helping to drive tourism in south-east Queensland.

As part of its involvement in Routes Asia 2018, Routesonline spoke to The Star Entertainment Group.

What does The Star Entertainment Group do?

• As a top 100 ASX-listed company, The Star Entertainment Group’s vision is to become Australia’s leading integrated resort company.
• An unforgettable celebration. A breathtaking performance. A night to remember. Across three of Australia’s most vibrant cities, The Star Entertainment Group adds a sparkling dimension of luxury and entertainment that guests will want to rediscover again and again.
• It is the current owner and operator of three properties in Australia – Treasury Brisbane, The Star Gold Coast, and The Star Sydney.
• In addition, The Star Entertainment Group manages the Gold Coast Convention and Exhibition Centre on behalf of the Queensland Government.

How are you helping to support and drive tourism in South-East Queensland?

• In partnership with our Hong Kong-based consortium partners, The Star Entertainment Group is proudly helping support and drive south-east Queensland’s tourism appeal through nearly $4bn worth of investments in the region, while injecting significant benefits into the economy.
• These include the development of the $3bn world-class Queen’s Wharf Brisbane integrated resort, expected to open in the CBD in 2022; the acquisition of Sheraton Grand Mirage Resort Gold Coast; and up to $850m at The Star Gold Coast including the refurbishment of the existing property, the construction of a new luxury suite hotel to open before the Gold Coast 2018 Commonwealth Games, and a proposed new apartment and hotel tower expected to open in 2021.
• Further master-planning for Broadbeach Island is underway.

Why are you supporting the development of air services to the region?

• We have strong confidence in the growth in inbound tourism and central to our approach is the need to work with industry and government to help grow the pie.
• We currently collaborate with the tourism industry such as Brisbane Airport and tourism operators to encourage more high-quality tourism attractions in SEQ – the more we have, the more likely visitors will stay longer here.
• In particular, we have great confidence in the growth of visitation from Asia and China where the more affluent middle-class continues to expand almost exponentially.
• *Asia is Queensland’s largest international source market in terms of visitors and visitor expenditure, attracting 1.2 million visitors in FY2017 who spent about $2.6bn.
• *Chinese visitors account for more than 40 percent of our Asian visitors, spending about $1bn of that.
• All this research shows that this will continue to be a growth market and we have the opportunity to capture a large share of this through our developments in South East Queensland.
• Once built, our Queen’s Wharf Brisbane development alone is expected to attract an additional 1.39 million visitors to Queensland each year – this opens the door for these visitors to extend their trip in SEQ to places like the Gold Coast where we also have properties.
• This significant increase in the number of passengers coming here will potentially create a flow-on effect of increasing the number of direct routes to Brisbane.

What is your main message at Routes Asia?

• Queen’s Wharf Brisbane will transform our city with a diverse mix of new riverfront spaces; high quality dining options to suit every taste and budget; exciting nightlife and entertainment; local and international retail brands; and world-class hotels.
• The development will also help better connect our city with a new pedestrian bridge to South Bank.
• Further, Brisbane’s future is incredibly exciting and attractive thanks to a number of projects occurring around the city including Brisbane Airport’s new parallel runway, a new cruise ship terminal being built, and also the Brisbane Live proposal.
• Together, our respective tourism infrastructure projects complement each other and are helping build Brisbane’s global reputation as Australia’s most northern gateway and a must-visit destination for tourism, leisure, and entertainment experiences.

Routes Asia 2018

Routes Asia 2021

The route development forum for Asia
Chiang Mai, Thailand  2-4 June 2021

Attracting senior decision makers from the region's air service development community, Routes Asia provides the perfect platform to expand your connections and discuss route development opportunities. Register your place today and join the region's leading airlines, airports, tourism authorities and industry influencers in Chiang Mai. 

Register my place

Share this article

The economic impact of hosting World Routes

Request your copy of the Economic Impact Study to learn more about the long-term growth effects your airport or destination can benefit from by hosting World Routes in 2023, the next available hosting year for World Routes.

Request Economic Impact Study