The annual Routes Asia Marketing Awards are highly regarded in the aviation industry because they are voted for by airlines. They recognise the outstanding marketing services that have supported the launch of new air routes or the development of existing services.
Despite a challenging economic landscape, Kuala Lumpur International Airport achieved impressive results in 2017 - securing nine new passenger airlines and launching 25 new routes. Overall passenger traffic grew by more than 11.2% to 58.5 million, with the hub also recording an additional 30,535 commercial aircraft movements.
In 2017, the airport’s parent company, Malaysia Airports Holdings Berhad, collaborated with Tourism Malaysia to create a ‘Joint International Tourism Development Programme.’ This initiative will see the airport and tourism body match the investments made by their airline, trade and business partners, in marketing campaigns that drive inbound tourism into the region.
Mohamed Sallauddin, general manager of airline marketing for Malaysia Airports Holdings Berhad, said: “This is a fantastic achievement and tremendous recognition of the success we have achieved so far. Over the past two years we have reimagined how we work with airlines and this rewards the effort the team has made.
“We have come up with a series of coherent programmes for our carriers and the international ones we are pursuing. We will continue to work hard with the aim of hopefully winning an award at World Routes in Guangzhou.”
In addition to the overall winner, the awards are judged in five categories. Kuala Lumpur International Airport topped the ‘Over 20 Million Passengers’ category; Adelaide Airport won the ‘4 to 20 Million Passengers’ category; Vladivostok International Airport scooped the ‘Under 4 Million Passengers’ category; and Cook Islands Tourism Corporation was honoured in the ‘Destination’ category.
Singapore Changi Airport, Auckland Airport, Townsville Airport and Japan National Tourism Organization were highly commended in each category respectively.
Steven Small, brand director of Routes said: “The results that Kuala Lumpur International Airport achieved in 2017 speak for themselves. The relationships that they have fostered with their airline and tourism partners, showcase how a collaborative approach delivers remarkable growth.”
As overall winner of tonight’s awards, Kuala Lumpur International Airport will be automatically shortlisted for the World Routes Marketing Awards in Guangzhou on 17 September 2018.
The full list of highly commended and winning organisations:
Overall Winner: Kuala Lumpur International Airport
Over 20 million passengers
Winner: Kuala Lumpur International Airport
Highly commended: Singapore Changi Airport
4 – 20 million passengers
Winner: Adelaide Airport
Highly commended: Auckland Airport
Under 4 million passengers
Winner: Vladivostok International Airport
Highly commended: Townsville Airport
Winner: Cook Islands Tourism Corporation
Highly commended: Japan National Tourism Organization