Watch: highlights of Alex Cruz's keynote interview

British Airways' chairman and chief executive Alex Cruz provided a keynote interview at Routes Europe 2018 in Bilbao, Basque Country.

Interviewed by John Strickland of JLS Consulting, Cruz discussed a wide range of topics, including:

  • The biggest challenges facing BA
  • Lessons learned from its IT failure in May 2017
  • How the airline can retain its premium offer
  • Why its refurbished 777s will help it to better compete with low-cost rivals
  • Network plans at Heathrow and Gatwick
  • The possibility of adding further A380s to its fleet

Watch the edited highlights below:

David Casey

David Casey is Editor in Chief of Routes, the global route development community's trusted source for news and information.