The Routes Marketing Awards recognise outstanding marketing efforts made by airports and destinations to support the launch of new air routes or development of other existing services. The awards are voted for and judged by airline network planners, making them highly esteemed in the aviation industry.
Airports complete in three categories, depending on size: ‘Under 4 Million Passengers’, ‘4-20 Million Passengers’, and ‘Over 20 Million Passengers’. The awards also include a fourth ‘Destination’ category, awarding tourism authorities, and an Overall Winner award.
The voting process takes place on Routesonline, where airlines can nominate up to five airports and destinations that they feel have delivered exceptional marketing campaigns over the past 12 months. The shortlisted organisations are then contacted to provide submissions to support their nominations, which will then be reviewed and scored by a panel of airline judges.
Winners will be announced at the Routes Americas 2019 Networking Evening on Wednesday 13 February 2019, with the Overall Winner being automatically shortlisted for the World Routes Marketing Awards in Adelaide later in the year.
Nominations for the Routes Americas 2019 Marketing Awards close on Friday 14 December 2018.
For more information, please contact Kimberley Hall or visit the awards webpage.