In the latest Routes News: Virgin Australia, JetBlue, Oman Air, SriLankan Airlines and more

The latest issue of Routes News magazine features interviews with Virgin Australia, JetBlue and SriLankan Airlines, as well as analysis on the North American and Pacific markets, plus much more.

Ed robertsonEdward Robertson, editor, Routes News

Putting together this edition of Routes News has felt like a special responsibility, as it coincides with the 25th anniversary of the first World Routes event. To celebrate the milestone, delegates attending the Adelaide event will find a commemorative edition of Routes News, which both looks back at past achievements and considers what the future holds.

And looking back over the last quarter of a century, I have been struck by the single most important characteristic required for success in the route development industry – adaptability. This quality is most important in responding to geopolitical events beyond our control, as exemplified by SriLankan Airways boss Vipula Gunatilleka, whose job has become much harder in the wake of the Easter terrorist attacks on the island (page 36). Already, he has a new plan to cope with the situation.

Changing technology also demands we change, as can be seen on page 55, where Air Tahiti Nui CEO Michel Monvoisin is coping with new, longer-range aircraft that threaten his market. In this case, he has been able to use said aircraft to great effect. Nor is it only the airlines that need to adapt. Our feature on New Zealand and the Pacific region (page 90) shows how airports are also revising their strategy to deal with the same technological leaps.

Likewise, the Chinese market (page 100) is also set for a shake-up as the country’s airports prepare for the opening of the new Beijing Daxing International Airport and the opportunities and issues it creates.

Meanwhile, new marketing awards being presented at this year’s World Routes (page 121) include one for overcoming adversity, and the shortlist is filled with airports and airlines that met and dealt with unexpected challenges.

The situation is unlikely to change either. Europe’s growing environmental movement is already asking significant questions of aviation (page 115), and while the answers to this – and other problems – might not be immediately apparent, we can be confident that they will be found. It’s not for nothing the route development industry has learnt to adapt.

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Produced by TTG Media on behalf of UBM, Routes News is the official, bi-monthly magazine of World Routes and the regional Routes events

Latest - Issue 5 2019

RN5 2019 cover

In this issue:

  • JetBlue sets sights on transatlantic flights
  • Pacific destinations face up to the future
  • Adelaide set for World Routes
  • Could Virgin Australia go back to its LCC roots?

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Previous - Issue 4 2019

RN4 2019

In this issue:

  • Virgin territory? The airline ties its growth to Heathrow’s expansion.
  • Icelandair plans Cape Verde shake-up
  • How Italy is preparing for the future
  • The demise of the Airbus A380

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Routes News provides interviews, analysis and insight for airlines, airports and tourism authorities involved in route development decision-making. Serving the route development community for 13 years, the magazine continues to expand its presence in this ever-changing market, connecting all sides of the industry in the same way as the Routes events.

Edition 3, 2019

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Lufthansa's boss Carsten SpohrBoeing 737 Max grounding, Routes Silk Road

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Edition 2, 2019

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Jet2.com's post-Brexit future, oneworld at 20, Routes Europe comes to Hannover

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Edition 1, 2019

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Air Canada and Swoop, South America set for growth, the US and China's trade wars

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Edition 6, 2018

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China Southern, Indian Ocean airports, why transatlantic LCCs are suffering

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Edition 5, 2018

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World Routes 2018 special edition on host city Guangzhou

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Edition 4, 2018

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Time to grow. Is a new agreement opening Africa’s skies?

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Edition 3, 2018

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Destination Brazil. Will Brazil’s improving economy drive new routes?

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Edition 2, 2018

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Irelandia's Declan Ryan; Chinese airlines, Routes Europe

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Edition 1, 2018

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Jet Air, US infrastructure and China Airlines' return to Heathrow

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Edition 6, 2017

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World Routes 2017, Monarch dethroned and dealing with hurricanes

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Edition 5, 2017

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Hola Barcelona! Building for the future at World Routes 2017

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Edition 4, 2017

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easyJet’s first A320neo set to take the airline to new heights

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Edition 3, 2017

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How the Middle East's aviation market is meeting new challenges

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Edition 2, 2017

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Belfast prepares to host Routes Europe 2017 for the first time

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Edition 1, 2017

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How changing legislation could soon boost Canada’s fortunes

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Edition 7, 2016

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Chengdu Shuangliu International Airport blossoms at World Routes

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Edition 6, 2016

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Why all eyes are on China as the land of future opportunity 

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Edition 5, 2016

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After the UK’s vote to leave the EU, we explore what Brexit means for Europe

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Edition 4, 2016

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Ethiopian Airlines CEO's 10-year plan to make it Africa’s leading aviation group

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Edition 3, 2016

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What do the Iran's new global freedoms mean for the aviation industry?

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Edition 2, 2016

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The Philippines opens up, plus Cebu Pacific’s global vision

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Edition 1, 2016

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Air Canada’s Klaus Goersch is hopeful for a brighter future

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