Swoop eyes new airport partners

Swoop is using the Route Exchange platform as it seeks to expand its network.

Canadian ULCC Swoop has issued a 'Request for Proposals' (RFP) on Route Exchange seeking new airport partners in North America, Central America and the Caribbean.

The airline, which operated its first flights two years ago this week, is looking for innovative proposals from airports that “understand providing value to travelers through fair fares, and low fees creates demand as well as the importance of travel and tourism in stimulating economic recovery.”

 “We believe the key to recovery lies in strategic collaboration, creativity and innovation to get travelers moving back through airports and into the skies,” Swoop president Charles Duncan said.

“We are encouraged by early signs of recovering demand for ultralow fares and are eager to collaborate with airports across the region to rethink how we, as an industry, approach affordable and accessible air travel.”

Airports across North America, Central America and the Caribbean, with facilities suitable for the operation of Boeing 737-800 NGs, are now invited to take part in the first part of the RFP process by completing a prequalifying questionnaire on Route Exchange by July 3.

Successful applicants will then be invited to submit a formal response to the RFP, which will then be evaluated and moved through a collaborative assessment process. The process will take place over several weeks, with successful applicants announced later this year.

Swoop, owned by WestJet, remains confident in the long-term prospects for its ULCC business model and future growth. The airline said it has been responsible for the creation of more than 1,800 jobs since launching, resulting in an economic impact of C$295 million ($218 million).

“Having welcomed 2.5 million travelers onboard in our first two years of operation, our unbundled airfare model has proven successful here in Canada,” Duncan said.

“This demonstrated demand for ultralow fares translates to increased passenger traffic in airports, and the significant spillover effect through the support of jobs and businesses in local economies, all of which are essential for economic recovery.”

Photo credit: joepriesaviation.net


What does Route Exchange membership include?

Interactive Profile IconAn interactive company profile

Create a branded profile page 

Data Intelligene IconData intelligence

Access data intelligence including the OAG Schedules and Mapper

Email Campaigns IconEmail campaigns

Target senior network planners with your marketing messages 

Airline Requirements IconsAirline requirements

Gain exclusive access to your target carrier’s strategies

News Post IconUnlimited news posts

Increase brand awareness by sharing your latest news 

Route Opportunities IconsRoute opportunities

Highlight potential and underserved routes on your profile

Discover which airlinesairportsdestinations and suppliers are already using Route Exchange to support their marketing activities and event attendance. Email us for further information about membership or call +44 161 234 2730 to speak to a member of the Route Exchange team.

Share this article

Routes Reconnected Sponsorship Brochure

Our brand new hybrid event will provide you with bespoke opportunities to showcase your organisation's innovative recovery strategy.

Download Brochure