Ryanair CMO Kenny Jacobs discusses the airline's priorities
In a wide-ranging interview Kenny Jacobs addresses tourism in Northern Ireland, Brexit, how airports should be run, and the airline’s desire to become ‘the Amazon of air travel’.
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Ryanair chief marketing officer Kenny Jacobsdiscusses Brexit, Northern Ireland's tourism market, and making Ryanair the Amazon of air travel.
- He discusses the "emotional divorce" between the UK and EU and the importance of maintaining air connectivity
- How he would run an airport, including what really attracts passengers
- How Ryanair aims to consoidate the market for online flight bookings, including working with rival airlines
The podcast is sponsored by OAG.