Ryanair CMO Kenny Jacobs discusses the airline's priorities

In a wide-ranging interview Kenny Jacobs addresses tourism in Northern Ireland, Brexit, how airports should be run, and the airline’s desire to become ‘the Amazon of air travel’.

Ryanair chief marketing officer Kenny Jacobsdiscusses Brexit, Northern Ireland's tourism market, and making Ryanair the Amazon of air travel.

  • He discusses the "emotional divorce" between the UK and EU and the importance of maintaining air connectivity
  • How he would run an airport, including what really attracts passengers
  • How Ryanair aims to consoidate the market for online flight bookings, including working with rival airlines

The podcast is sponsored by OAG.