Digital marketing has evolved immensely over time, and with over 40 percent of the world now connected to the internet, it has never been more important.
Joshua Alexander, Digital Business Development Manager for Routesonline gave us a snapshot of the aviation marketing landscape and how it has evolved since it began in 1986.
EasySabre, which offered booking class and fare basis information, is where it all began though it was not until 1996 that the first online ticket booking system was available.
2000 saw the launch of Routesonline, and it was 2004 when social media began to play a part in the digital marketing landscape.
The current landscape of digital marketing is a vast, with over 3.1 billion people now connected to the internet and engaging online. But with a further 60 percent left to break into the online world - how can airlines, airports and aviation professionals appeal to this market?
To find out more, and to gain some insight into the ever-changing digital marketing landscape, visit the Route Exchange theatre at 15:40pm where Joshua will again be giving a presentation on digital marketing and the aviation industry.