Athens Enhances Connectivity with “TAG Athens” Project

The “TAG Athens” project, which is a collaboration between AIA, Singapore Airlines and Aegean Airlines aims to promote Athens Airport as an intermediate point on a traveller’s route by highlighting the connecting opportunities at an “attractive price”.

Athens International Airport has launched a new project to promote the airport as a connecting airport for travellers from the Balkans and Europe, with a final destination in the Asia Pacific and Africa regions.

The “TAG Athens” project, which is a collaboration between AIA, Singapore Airlines and Aegean Airlines aims to promote Athens Airport as an intermediate point on a traveller’s route by highlighting the connecting opportunities at an “attractive price”.

Both Singapore Airlines and Aegean Airlines are working closely with the airport on the project to strengthen their networks, and enhance their presence in the Athens market through targeted joint efforts.

Through the basic message: “Athens connects you to the world, TAG Athens as an intermediate point on your route”, the Star Alliance members are responding to the call to capitalise on this project.

AIA’s Director, Communications & Marketing, Mrs. Ioanna Papadopoulou, stated: “Following meticulous identification of the existing aviation opportunities, we decided to invite our partners and their passengers to “tag” Athens as their intermediate point, through the message: ”TAG Athens!  Tags you to the world!”

Athens International examined the existing traffic potentials from specific regions, before launching the “TAG Athens” project with its airline partners.

“Expressing our warmest thanks to our partners for keenly embracing this common aspiration, we invite passengers to use the existing networking opportunities and “tag” Athens as an intermediate point for their air travels,” Mrs Papadopoulou added.

Athens airport registered over 1.6 million passengers in May, representing a 22.4 percent increase over May the previous year. So far this year, the airport is recording the strongest year in history, with passenger numbers rising to more than six million in the first five months of the year – more than one million more passengers than last year, according to ACI Europe.

Domestic passengers increased by 28.2 percent and International passengers increased by 21.2 percent. Greek traveller numbers grew by 20 percent of all passengers and foreign visitors grew by 28 percent.


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