Tourism Australia's managing director John O'Sullivan talks about the markets Australia are targeting, their incredible growth and the adjustments they have made to accommodate changing tastes of their visitors. O'Sullivan also discusses the importance of the Routes forums, as Brisbane has been announced as the Routes Asia host city for 2018 and Adelaide's bid for World Routes 2019. Daniel Pearce, managing director and owner of TTG Media asked the questions.
Watch the keynote interview
For more videos from World Routes 2016, check out our playlist.