PRESS RELEASE: Munich Airport wins Routes Europe 2017 Marketing Awards

Munich Airport was announced as the overall winner of the Routes Europe 2017 Marketing Awards at a ceremony tonight (24 April) in Belfast, Northern Ireland.

The annual Routes Europe Marketing Awards are highly regarded in the aviation industry because they are voted for by airlines. They recognise the outstanding marketing services that have supported the launch of new air routes or the development of existing services.

Munich Airport’s network includes 173 European destinations – more than any other airport in the world. Last year the airport gained 70 new routes operated by 20 airlines, taking its passenger numbers to 42.3 million (an increase of 1.3 million or 3% compared to 2015). 

This remarkable growth was driven by low-cost traffic which increased by 44%. Further expansion is expected this year when around 7,000 flights are added to the summer 2017 schedule.

Oliver Dersch, vice president traffic development, Munich Airport said: “It’s amazing to win this award – big thanks to the airline industry. The award belongs to the entire aviation market as well as the airport because our success is due to close cooperation with the airlines.”

Munich’s other accolades include being voted 'Best Airport in Europe' in 2017 for the tenth time, and its Terminal 2 winning the 'World’s Best Airport Terminal' (Skytrax World Airport Awards).

In addition to the overall winner, the awards are judged in five categories. Munich Airport topped the ‘Over 20 Million Passengers’ category; Birmingham Airport won the ‘4 to 20 Million Passengers’ category; Shannon Airport scooped the ‘Under 4 Million Passengers’ category; and Canary Islands Tourist Board – Promotur was honoured in the ‘Destination’ category.

Amsterdam Airport Schiphol, Warsaw Chopin Airport, Nuremberg Airport and Madeira Promotion Bureau were highly commended in each category respectively.

 Steven Small, brand director of Routes said: “Munich Airport has enjoyed a record year thanks to its partnership approach to working with the airlines, increasing passenger demand through the expansion of its route network.”

 As overall winner of tonight’s awards, Munich Airport will be automatically shortlisted for the World Routes Marketing Awards in Barcelona on 25 September 2017.

 More information about Routes can be found at




Notes to Editors:

The awards were judged by a panel of senior airline execuitves:

Jochen Schnadt, Chief Commercial Officer, bmi regional
Rikke Munk Christensen, Vice President Traffic Planning, Finnair
Michael Ambs, Head of Regional Marketing Development, Norwegian
Martin Saxton, Chief Commercial Officer, Stobart Air
Jeroen Erdman, Head of Network Planning, Transavia

The full list of shortlisted companies:

Overall Winner: Munich Airport

Over 20 million passengers

Winner: Munich Airport

Highly commended: Amsterdam Airport Schiphol

 4 – 20 million passengers

Winner: Birmingham Airport
Highly commended: Warsaw Chopin Airport

Under 4 million passengers

Winner: Shannon Airport

Highly commended: Nuremberg Airport


Winner: Canary Islands Tourist Board – Promotur

Highly commended: Madeira Promotion Bureau

About Routes:

  • Routes events are unique forums dedicated to the development of new air services. They revolve around pre-scheduled meetings, an exhibition and a conference. Four ‘regional’ route development forums are held between February and June in the Americas, Asia, Europe and Africa, with the flagship World Routes event taking place in September.
  • Routes events are organised by UBM plc. UBM is the largest B2B event organiser in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit for the latest news and information about UBM. 

For further information contact:

Karen Reeves

Communications & Content Marketing Manager

Routes, UBM EMEA

T: +44 (0)161 234 2721

M: +44 (0)796 6405 105