Route rundown: WRO - ZRH, YUL - SJU, QRO - MDW

Airport Strategy & Marketing provides expert insight into three of this week's stand-out new routes

Nigel MayesNigel Mayes is the senior vice president, consulting & product development at ASM. Nigel has over 15 years’ experience in route development and is responsible for product development at ASM.

The sister company to Routes, ASM is the world‘s leading route development consultancy and has supported the creation of new air services since 1993.


Route 1: Wroclaw – Zurich

Swiss CS100 cropped

Data

Carrier

SWiss

Aircraft

CS100

Frequency

3

Start Date

30th October 2017

Distance

713 km

O&D Traffic Demand (2016)

19,405

Growth % YOY

-19 percent

Average Fare $ (one way)

$172 

Insight

Swiss is adding Wroclaw to their existing Polish cities of Warsaw and Krakow. The 4th largest city after Warsaw, Krakow and Lodz it is a logically next step as Wroclaw has its own catchment and a strong business market.  Although the schedule is a mixed of timing more suitable for the leisure traveller.


Route 2: Montreal – San Juan

Air Transat 737-800 cropped

Data

Carrier  Air transat
Aircraft  737-800
Frequency  1
Start Date 24th December 2017
Distance 3,112
O&D Traffic Demand (2016) 19,911
Growth % YOY -7 percent
Average Fare $ (one way) $228

Insight

The Canadian San Juan market is currently served by WestJet and Air Canada.  Montreal was re-introduced by Air Canada in Winter 2016/17 after being cancelled in 2013.  The Canadian – San Juan market is predominantly a winter market and Air Transat will be aggressively targeting the cruise traffic potential with San Juan being the largest cruise port in the Caribbean


Route 3: Queretaro – Chicago Midway

Volaris A320 cropped

Data

Carrier  Volaris logo
Aircraft  A320
Frequency  2
Start Date 19th May 2017
Distance 2,669 km
O&D Traffic Demand (2016)

13,152 (ORD & MDW)                                               

Growth % YOY 24 percent
Average Fare $ (one way)  $257

Insight

Volaris has announced two new services from Queretaro to Los Angeles and Chicago Midway for the summer peak only (May to July) targeting the VFR traffic during the summer months.  Queretaro has suffered from a lack of direct service to the USA with only an AA service to Dallas Fort Worth and UA to Houston, although Atlanta with AM was also announced this week. Currently traffic leaks by surface to Mexico City, but is three hours away.  Volaris already serve Mexico – Chicago O’Hare 10 weekly.


Source: Sabre Market Intelligence