Route rundown: ISB - CAN, CIA - EWR, DME - BOD
Airport Strategy & Marketing provides expert insight into three of this week's stand-out new routes
Posted
Nigel Mayes is the senior vice president, consulting & product development at ASM. Nigel has over 15 years’ experience in route development and is responsible for product development at ASM.
The sister company to Routes, ASM is the world‘s leading route development consultancy and has supported the creation of new air services since 1993.
Route 1: Islamabad - Guangzhou
Data
|
Carrier |
 |
|
Aircraft |
A330s, A321s and B737s |
|
Frequency |
5 |
|
Start Date |
September 2017 |
|
Distance |
4072 km |
|
O&D Traffic Demand (2016) |
7,782 |
|
Growth % YOY |
-9.4 percent |
|
Average Fare $ (one way) |
$515 |
Insight
The service will facilitate the trade of goods between Pakistan and the Pearl River Delta. Also, China Southern will be able to target connecting flows onward to the rest of China, Southeast Asia and Australia (traffic that historically has travelled through the Middle East).
Route 2: Rome - New Jersey
Data
| Carrier |  |
| Aircraft | B787 |
| Frequency | 4 |
| Start Date | November 2017 |
| Distance | 6,913 |
| O&D Traffic Demand (2016) | 371,994 |
| Growth % YOY | -2.9 percent |
| Average Fare $ (one way) | $438 |
Insight
While Rome is not Norwegian's largest base, the reaction from Alitalia is likely to be slow. Norwegian will access a large VFR market that will increase awareness of the carrier and allow it to strengthen its position amongst LCCs.
Route 3: Moscow - Bordeaux
Data
| Carrier |  |
| Aircraft | B737 |
| Frequency | TBC |
| Start Date | TBC |
| Distance | 2,939 km |
| O&D Traffic Demand (2016) |
7,911 |
| Growth % YOY | 30 percent |
| Average Fare $ (one way) | $252 |
Insight
A direct service would provide Pobeda with the opportunity to capture a sizeable indirect market (7,911 passengers, SVO - BOD) and expand its international network.
Source: Sabre Market Intelligence