Route rundown: FRA - SAN, PVG - TLV, DMK - MLE

Airport Strategy & Marketing provides expert insight into three recent stand-out new routes

Nigel MayesNigel Mayes is the senior vice president, consulting & product development at ASM. Nigel has over 15 years’ experience in route development and is responsible for product development at ASM.

The sister company to Routes, ASM is the world‘s leading route development consultancy and has supported the creation of new air services since 1993.


Route 1:  Frankfurt - San Diego

Lufthansa A340-300

Data

Carrier

Lufthansa logo

Aircraft

A340-300

Frequency

Start Date

Summer 2018

Distance

9,398

O&D Traffic Demand (2016)

25,826

Growth % YOY

5.9%

Average Fare $ (one way)

$883 

Insight

This additional route into Frankfurt is converse to Lufthansa switching some capacity from Frankfurt  to Munich - a reaction to Fraport's support for Ryanair. Lufthansa already serves four points in California: LAX, SFO and SJC, from Munich LAX and SFO are served.  The route will compete with twice-weekly Condor service.  


Route 2: Shanghai Pudong - Tel Aviv

787-9

Data

Carrier  Hainan Airlines
Aircraft  Boeing 787-9
Frequency  3
Start Date 12th September
Distance 15,940
O&D Traffic Demand (2016) 55,539
Growth % YOY 16.2%
Average Fare $ (one way) $1,012

Insight

Hainan Airlines started PEK - TLV last year which has been a huge success, with both Chinese tourists and the increasing business community travelling between the two countries.  As a result Hainan has moved quickly to add this route, which will help block additional carriers given China's one carrier - one city policy

Route 3: Bangkok Don Mueang - Velana

A320 v2

Data

Carrier  Thai Air Asia
Aircraft  A320
Frequency  6
Start Date 11th August 2017
Distance 6,343 km
O&D Traffic Demand (2016)

134,492                                               

Growth % YOY 51.5 percent
Average Fare $ (one way)  $492

Insight

AirAsia already serves the maldives from KUL.  The carrier will compete with Bangkok Airways which is daily and Maldivian which is six-times per week.  Both carriers offer on average 287 seats per day in June


Source: Sabre Market Intelligence