Watch: highlights of Alex Cruz's keynote interview

Edited highlights of an interview with British Airways' chairman and chief executive Alex Cruz, recorded live at Routes Europe 2018 in Bilbao.

British Airways' chairman and chief executive Alex Cruz provided a keynote interview at Routes Europe 2018 in Bilbao, Basque Country.

Interviewed by John Strickland of JLS Consulting, Cruz discussed a wide range of topics, including:

  • The biggest challenges facing BA
  • Lessons learned from its IT failure in May 2017
  • How the airline can retain its premium offer
  • Why its refurbished 777s will help it to better compete with low-cost rivals
  • Network plans at Heathrow and Gatwick
  • The possibility of adding further A380s to its fleet

Watch the edited highlights below:


 Routes Europe 2018

Routes Europe 2019
Hannover, Germany • 8 - 10 April 2019

With 45 meeting slots and unlimited networking opportunities, the event is your opportunity to engage in business-focused discussions with Europe's key decision makers.

Register now

Share this article

Download Can tourism ever be sustainable?

Exploring how airlines and destinations are working together to help balance social and environmental concerns with the economic benefits of tourism.

Download White Paper