The app is at the forefront of every Routes event, designed as an information hub for all delegates and a social platform for the route development community. This year, the Routes app reached new heights.
Over 2,500 senior decision makers from the route development community actively promoted their attendance at a Routes event via the app in 2018. It saw a year-on-year increase of 21% in C-Suite users and a 30% increase in airline users. More brands than ever choose to use the app to showcase their business and connect with industry peers. Throughout 2018, the Routes app enabled route development professionals to share their event experiences, opportunities and marketing messages with one another.
The branded splash screen, part of the high impact sponsorship package, saw a year-on-year increase of 39% in views. The app is an important part of a delegate’s event experience, as it offers a unique platform for communication. This has enabled the app to develop into a high-profile opportunity for organisations looking to promote their business directly to the Routes audience. It offers exclusive brand-in-hand exposure for the sponsor, creating high demand for the package within the industry.
Due to the exclusive nature of this package, the Routes app sponsorship opportunity works on a first come, first serve basis.
“Routesonline channels are essential in our media mix. For Routes events, we combine the Routes app sponsorship with Routesonline advertising, maximizing the impact of our message.”