Edward Robertson, editor, Routes News
Virgin Atlantic’s new boss has a plan. CEO Shai Weiss has now linked the airline’s future to the development of the third runway at Heathrow.
He is keen to ensure that should the plan be completed, his airline will get enough additional slots to allow it to compete on a more even footing with his biggest UK rival, British Airways (page 14).
It is no surprise to see him rely upon the runway’s construction to drive his own airline’s fortunes, as the world of route development depends upon a high level of cooperation between airports, tourist boards and airlines to their mutual benefit.
A previous case in point is Icelandair and the way they have driven the north Atlantic island’s tourism numbers by using Keflavik Airport as a mini hub with the option of a couple of days’ stopover taking in key sites. It will be interesting to see if the strategy will work in Cape Verde, where Icelandair Group now has a stake in Cabo Verde Airlines (page 20).
Meanwhile, Italy’s fortunes are on the up as its airports prepare for growth and, in doing so, are creating the facilities and infrastructure that will attract and accommodate it (page 38).
However, despite the obvious benefits of joined-up thinking, there are still many examples of people failing to work together. Our feature on page 31 shows little movement on the Single African Air Traffic Market, which aims to break down the continent’s barriers.
Of course, the best opportunity coming up to work together takes place in Adelaide in September when the city hosts World Routes (page 55). I am always struck by how many delegates tell me that while it is important to find new partners to work with at Routes events, they appreciate just as much the chance to strengthen ongoing relationships with those they are already doing business with.
With that in mind, I look forward to seeing you all there, and please do come up and tell me all about your business. After all, you never know how we could cooperate to mutual gain in the future…
Produced by TTG Media on behalf of UBM, Routes News is the official, bi-monthly magazine of World Routes and the regional Routes events
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Routes News provides interviews, analysis and insight for airlines, airports and tourism authorities involved in route development decision-making. Serving the route development community for 13 years, the magazine continues to expand its presence in this ever-changing market, connecting all sides of the industry in the same way as the Routes events.
Edition 3, 2019
Lufthansa's boss Carsten Spohr, Boeing 737 Max grounding, Routes Silk Road
Edition 2, 2019
Jet2.com's post-Brexit future, oneworld at 20, Routes Europe comes to Hannover
Edition 1, 2019
Air Canada and Swoop, South America set for growth, the US and China's trade wars
Edition 6, 2018
China Southern, Indian Ocean airports, why transatlantic LCCs are suffering
Edition 5, 2018
World Routes 2018 special edition on host city Guangzhou
Edition 4, 2018
Time to grow. Is a new agreement opening Africa’s skies?
Edition 3, 2018
Destination Brazil. Will Brazil’s improving economy drive new routes?
Edition 2, 2018
Irelandia's Declan Ryan; Chinese airlines, Routes Europe
Edition 1, 2018
Jet Air, US infrastructure and China Airlines' return to Heathrow
Edition 6, 2017
World Routes 2017, Monarch dethroned and dealing with hurricanes
Edition 5, 2017
Hola Barcelona! Building for the future at World Routes 2017
Edition 4, 2017
easyJet’s first A320neo set to take the airline to new heights
Edition 3, 2017
How the Middle East's aviation market is meeting new challenges
Edition 2, 2017
Belfast prepares to host Routes Europe 2017 for the first time
Edition 1, 2017
How changing legislation could soon boost Canada’s fortunes
Edition 7, 2016
Chengdu Shuangliu International Airport blossoms at World Routes
Edition 6, 2016
Why all eyes are on China as the land of future opportunity
Edition 5, 2016
After the UK’s vote to leave the EU, we explore what Brexit means for Europe
Edition 4, 2016
Ethiopian Airlines CEO's 10-year plan to make it Africa’s leading aviation group
Edition 3, 2016
What do the Iran's new global freedoms mean for the aviation industry?
Edition 2, 2016
The Philippines opens up, plus Cebu Pacific’s global vision
Edition 1, 2016
Air Canada’s Klaus Goersch is hopeful for a brighter future